Use eBay to Promote Your Direct Sales Business

Many direct sales companies prohibit the practice of selling their company product line on eBay or other online auctions.  Yet why not use that auction vehicle to sell your non-direct sales items and then include a company catalog and sample along with the winning item? You never know where your next customer is going to […]

7 Steps to Get Out of the Direct Sales Rut

Business not flowing as well as you would like?  Did you have a great holiday rush and now your direct sales business appears to have come to a screeching halt?  Here are seven steps you can take to get out of the rut. 1.    Direct mailings with your company catalog. Pick a market or two, […]

Understanding Target Markets

Who is your target market? If your answer is “everyone” or “several” then you don’t have a target market. If you try to sell to “everyone” then you’re hurting yourself and diluting your efforts. There are no shortages of markets. If you pick a market to hone in on, then you can refine your marketing […]

Selecting a Direct Sales Sponsor

It’s interesting to watch the ambulance chasing that occurs on the forums when someone pipes up and says, “I’m thinking about joining.”  Immediately the grand scramble begins. It’s actually quite pathetic to see the vultures come out. Just because someone PMs you first or happens to be a lead that corporate gave you does not […]

What are you doing to Sharpen the Saw?

The term “Sharpen the Saw” comes from author Steven Covey’s Habit #7 in The 7 Habits of Highly Effective People.” He uses the analogy of a woodcutter who is sawing for several days straight and is becoming less and less productive. The process of cutting dulls the blade. So the solution is to periodically sharpen […]