5 Tips for Creating a Website that Sells

There was once a time when becoming a serious business owner meant you had to invest significant dollars into leasing commercial space. You might spend thousands of dollars in rent before a single sale. That’s not feasible for many small business owners and why the Internet has created such enormous opportunity for success for so many people worldwide. 

The key is learning how to use the small business owner’s golden online tool – the website.  Here are 5 tips for creating a website that sells. 

Choose the Right Domain Name 

Your website is your calling card to the world. You’ll want to choose a domain name that is relevant to what you’re selling and easy to spell so your target market won’t have difficulty typing your website name into their browsers.  It’s a competitive marketplace out there so you’ll want to make it as easy as possible for your target market to find and remember your website. 

Present a Professional Looking Website 

The layout and design of your website is very important.  Even if your content is great, if your layout and design is unorganized or amateur looking, your prospective customers won’t feel secure in your abilities. 

If you don’t have graphic or website design skills, hire a designer or use any number of popular and affordable (some are free) design templates or themes that are available for various website platforms including popular content management systems like WordPress.

 Content is King 

So while a professionally designed website will encourage visitors to explore what you have to offer, it is your content that will actually get traffic to your website and convert them into paying customers. 

Conduct your keyword research and create well-written copy that contains the words your target market is using in search engines. This tactic is called Search Engine Optimization (SEO) and it is an affordable way to get traffic to your website. 

Just remember that SEO is just part of your strategy. You need to offer substance in your copy. Explain what you’re selling in engaging language but don’t be verbose. Effective web copy is shorter than printed copy so you’ll need to get to the point FAST. Also, proof you web pages to ensure that they are free of spelling and grammatical errors. 

Where do I pay? 

Since this isn’t a hobby but how you plan to make a living, ensure that you have an easy and reliable way for visitors to purchase your products or services. You’ll want to determine the kind of e-commerce solution best suited for your business. Choices include various easy to use online shopping cart services that accept credit cards and/or Paypal. 

Study Your Stats

It’s not enough to just post your attractive, well written website with its easy to access shopping cart.  Your website may need to be adjusted to better suit the needs of your market and you’ll never know that unless you look at your web statistics. 

Many website hosts offer website access tools (like “cpanel”) that allow website owners to analyze statistics on their websites. Examine pages in your website that attract the most traffic and determine what makes one page more popular than the other. Adjust your sales copy and positioning of products or services to gauge results. Repeat what works and stop doing what isn’t working.  

So often business owners give up on a website without realizing that the potential was there all along but all that was needed to increase sales was some keen analysis and tweaking.

Looking for an easy option to build your web pages? Take the comprehensive website builder at http://www.InternetBasedFamily.com for a 10-day test trial. You can choose from over 1200 templates and your account includes all kinds of interactive features including: message board, shopping cart, mailing list, coupons and more.

Last 5 Articles Added By Alice Seba

About Alice Seba

Alice Seba is a full-time online entrepreneur that loves helping others achieve the same. With a focus on working less and making more money, she specializes in helping people choose low-maintenance businesses, leverage the skills of others and create people-friendly businesses.

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