LadyPens » women

Smart Women Have Rituals for Success

Joy Chudacoff — Thu, 12 Jan 2012 00:14:19 +0000

Recently, I’ve had the opportunity to travel to multiple women’s conferences and speak to scores of women entrepreneurs about their Big Ideas, Dreams and Goals. Questions come up on a range of topics including how to start a business to taking an existing business to the next level of success. One question that seems to have a recurring theme right now is “How do I create a successful business while maintaining work/life balance?” Great question! And one that deserves an answer with some solid tips and solutions. Full Article

Smart Women And The 5 Fundamental Questions for Business Success

Joy Chudacoff — Wed, 28 Dec 2011 22:02:02 +0000

I’m finding that many women entrepreneurs are reflecting on their year and a question that seems to be on the minds of many is: “What are tools and strategies I need for my business to take a big leap in the New Year?” As I reflect on this question, I realize the answer is two-fold. If you are serious about making 2012 the year that you soar in business and make big leaps in income, you must first ask yourself a few questions (and get honest with yourself about the answers): Full Article

Smart Women And The 4 Entrepreneurial Phases

Joy Chudacoff — Thu, 06 Oct 2011 18:45:32 +0000

When you start a new business or take action on a big idea that you’ve had brewing for a while, it can be a very exciting time. You begin to get a taste of what entrepreneurship can feel like; you’re in control of your own schedule, maybe you worked for someone else and you’ve escaped the rigid 9-5 routine and you’ve become your own boss – life feels good. Full Article

Smart Women Have Their Own “Hermageddon”

Joy Chudacoff — Wed, 10 Aug 2011 22:57:33 +0000

Did you hear about “Carmageddon?” Several weeks ago, the 405 freeway (noted to be one of the busiest freeways in the nation) that runs through Los Angeles closed for a weekend period of 53 hours for repairs. This created a frenzy here in Los Angeles called “Carmageddon” which forced residents to think creatively about their weekend travel plans. Many people (including yours truly) decided to stay home and avoid any hassles. I made a firm decision that if I couldn’t get to my destination on foot or by bicycle, I’d just stay home. This got me thinking about how Smart Women create their own “Hermageddon” to relax, recharge, renew and repair their own lives. Full Article

Smart Women, Niche Marketing and Yoga Johnny

Joy Chudacoff — Fri, 05 Aug 2011 20:29:16 +0000

In my work with women, a frequent question is, “How important is it for me to finely niche my marketing message?” My answer is always, “Extremely important.” The reason is 3-fold: Full Article

Smart Women Never Quit

Joy Chudacoff — Thu, 28 Apr 2011 23:42:55 +0000

This article is about why it’s important to never quit as we are on the road to accomplishing our Big Ideas, Dreams and Goals. Although fear and doubt can creep in when we are working toward success, it’s key to stay the course and keep going. There are several things you can do to help you when fear and failure strikes.

Power and Influence of Mommy Bloggers

Leslie Truex — Mon, 28 Mar 2011 20:04:43 +0000

While many may dismiss mom blogs as another form of gossip and talking about spit-up, the reality is that mom blogs have a great deal of influence particularly in the consumer market place. A good example of this is the controversial Motrin commercial. On a Friday in November 2008, Motrin launched an online video ad meant to sympathize with moms who carry their babies in packs or slings as opposed to pushing them in a stroller. However the video suggested that moms who carry their babies in packs do so to look like an “official mom” and that the pain of carrying a baby in a pack makes moms look “tired and crazy”. Within hours of the video going online, it was one of the most popular topics on Twitter, but not because women felt like Motrin understood their pain, but because they were offended. Full Article

Smart Women Make a Great First Impression

Joy Chudacoff — Fri, 25 Mar 2011 21:47:39 +0000

A few days ago, our family made a trip to the local bank here in our community so that our children could open their first savings account. The piggy banks were overflowing with money due to various visits from the tooth fairy, as well as rewards for all of their good deeds around the house. What happened when we entered the bank made a big impression on me and got me thinking about how Smart Women entrepreneurs always make a good first impression. Full Article

Smart Women and the 4 Basic Marketing Solutions

Joy Chudacoff — Tue, 01 Mar 2011 01:33:02 +0000

My 10 year-old son is studying health and nutrition at school and he’s very excited about it. He came home yesterday and asked me to sit down with him so he could explain everything he’s learning. He shared the 4 basic food groups that our family should be eating (vegetables, fruit, meat and grains) as well as some suggestions on what I might prepare for dinner so that our family becomes “balanced.” Last night after he went to bed, I was reflecting on our conversation and thinking about how Smart Women need 4 basic marketing solutions in order to realize their entrepreneurial goals. Full Article

Smart Women Dream Big

Joy Chudacoff — Thu, 27 Jan 2011 22:18:48 +0000

A few days ago, I was visiting my daughter’s second grade class and the teacher started a discussion about Martin Luther King and the importance of having dreams. The children’s ideas about dreams were interesting, “Being able to make your own decisions,” “Peace in the world, no war,” “Stop cutting down trees to save the environment.” Then the teacher went a step further and gave them a piece of paper to help them create their own “Dream Story Organizer.” I thought I’d share that with you today. Full Article

Smart Women Step Into Their Gift

Joy Chudacoff — Sat, 15 Jan 2011 00:50:39 +0000

Today, I wanted to give you something special, yet practical that you could use right away to create momentum and positive energy in your life as you step into 2011. Full Article

Smart Women Plan Ahead

Joy Chudacoff — Fri, 31 Dec 2010 22:07:07 +0000

Recently, I made a trip to the DMV (Department of Motor Vehicles) here in Los Angeles to renew my driver’s license. I made a smart choice by scheduling an appointment for my renewal rather than “winging it” as a “walk in.” As I approached the DMV in my car, I saw scores of people forming a line that wrapped around the outside of the building. As you can imagine, my heart began to race at the prospect of standing in a line that long. I began a mental scan of my “to do” list in my head with a bit of anxiety about how lengthy this process might be. Full Article

Smart Women and The Way Things Are

Joy Chudacoff — Wed, 29 Dec 2010 00:49:54 +0000

Recently, I traveled to the East coast to see my Dad who’s experiencing some health challenges. I spent a considerable amount of time in medical facilities and meetings with physicians. One morning when I was feeling tired and in need of some self-care, I decided to visit the local salon for a wash and blow dry. When I arrived, there was no wait and I was immediately taken back to the area where they wash your hair. As I took my seat in the chair, I asked my signature question. It’s the same question I ask everyone I come in contact with when I’m out and about: “How is everything going?” This one question typically has three answers: Full Article

Smart Women Know Success Leaves Clues

Joy Chudacoff — Tue, 30 Nov 2010 19:51:06 +0000

Have you ever wondered what the real secret to success is? Do you ever read articles about women entrepreneurs who’ve accomplished their dreams and think, “Now how did she do that?” I know I have. I’m always in search of better, more effective ways to achieve my goals both personally and professionally and I look to women who’ve walked the path of entrepreneurship before me. The good news is success leaves clues and if you’re open to hearing what other successful women entrepreneurs share about their journey, you can save yourself a lot of time (& money). Full Article

Smart Women Get Off the Sidelines

Joy Chudacoff — Fri, 12 Nov 2010 21:00:28 +0000

Soccer season has arrived and my kids are avid players. In the fall, we live the AYSO mantra, “All Your Saturdays Occupied.” Fortunately, I enjoy watching my kids play sports so it’s a lot of fun. One of the AYSO rules is staying off the field if you’re not officially involved in the game. If you’re not a player, coach or referee, you do not cross the line onto the playing field. This got me thinking about how Smart Women need to get off the sidelines and become a player in their Big Ideas, Dreams and Goals if they really have a desire to make them happen. Full Article

Smart Women Get Out of the Office

Joy Chudacoff — Wed, 20 Oct 2010 22:16:30 +0000

With summer behind us and kids back in school, women entrepreneurs are flocking to conferences and events to connect with other entrepreneurs and discover new ways to grow their business. Whether you’re in a startup phase or you’ve been in business a few years, getting out from behind your desk and showing up at events is one of the most effective “offline” marketing tools you can use. Full Article

Smart Women Have a Clear Message

Joy Chudacoff — Fri, 24 Sep 2010 19:11:04 +0000

A few weeks ago, while vacationing with my family in Park City, I injured my low back ice-skating with my daughter Jenna. It was quite painful and required me to lay low for a couple of days. I watched a few movies, did some reading and caught up on emails. Some of the email promotions really “pulled me in” and got my full attention, while I found others far less interesting, causing me to leave the promotion quickly. What was the difference? What caused me to “linger” or “leave”? This got me thinking about how Smart Women have a clear marketing message. Full Article

Smart Women Rest, Recharge & Renew

Joy Chudacoff — Fri, 10 Sep 2010 19:24:00 +0000

Recently, I was speaking with a client who is approaching a milestone birthday. She shared with me that what she really wanted as a gift was to retreat for a few days alone without family or friends. She expressed her feelings of “guilt” because she wanted to be alone, and felt anxious about going on a retreat as she’s never really been alone for an extended period of time. This got me thinking about how Smart Women understand that it’s essential to rest, recharge and renew—alone. Full Article

Smart Women Use Speaking to Grow Their Business

Joy Chudacoff — Fri, 20 Aug 2010 22:03:26 +0000

A few weeks ago, I took some time to evaluate where most of my clients come from and the two areas where I consistently receive highly qualified clients are referrals from happy clients and public speaking. It’s essential that you spend your valuable time doing the things that consistently bring you the clients that you love to work with. This week, I’m going to focus on public speaking as I get many questions from Smart Women on this topic. Full Article

Smart Women Practice Quality Not Quantity

Joy Chudacoff — Wed, 18 Aug 2010 18:02:45 +0000

This article is about realizing that quality time is much better than the quantity of time we spend in all areas of our lives. Give yourself permission to schedule quality time and really “be” with your family and in your business rather than being there physically but not present. In this case, more is not always better. I find scheduling this “special” time with my family and in my business makes a big difference in the quality of my relationships.

Smart Women, LeBron James and the Need to Be You

Joy Chudacoff — Fri, 13 Aug 2010 20:29:04 +0000

By now, everyone knows that LeBron James, one of the world’s greatest basketball players, has left the Cleveland Cavaliers after 7 years. He’s finally made a decision to make the Miami Heat his new home where he will continue to exercise his passion, energy and talent for the game. LeBron took a lot of “heat” for his decision to leave his home state. You may be asking yourself, “Why should I care?” As I watched the reaction to his decision, it got me thinking about how Smart Women have similar situations in their life as well. Huh? Full Article

Smart Women Make It Happen

Joy Chudacoff — Fri, 13 Aug 2010 20:25:59 +0000

A few days ago, I happened to get caught in the typical bumper to bumper LA traffic near the location of my last “job” before I began my journey as a woman entrepreneur. I had some time to reflect on where I was back then and where I am today. As the images of my life passed through my mind much like the scenes in a movie, I asked myself, “How did I go from where I was back then to where I am today?” The answer popped into my mind almost immediately: I took action. Smart Women make their Big Ideas, Dreams and Goals happen. Full Article

Smart Women Have an “Online” Presence

Joy Chudacoff — Thu, 05 Aug 2010 21:15:32 +0000

I just listened to a teleclass with social media expert, Amber Mac where she shared a few tips to help your business become more visible online. In order to achieve ultimate success, you need both an online and offline presence. In my article last week, I offered some tips and solutions on the value of an offline presence. Today, I’m sharing some key online presence tips. Full Article

Smart Women Take Their Business Offline

Joy Chudacoff — Thu, 05 Aug 2010 21:12:56 +0000

The other day, I was speaking with a smart woman entrepreneur and at one point she said, “Joy, I think I need to take my business offline.” My response? “Bravo!” In today’s world, with all of its moving parts and the opportunities to build an online business, I sometimes see entrepreneurs leaving a valuable tool out of their marketing plan—building “offline” relationships to create another stream of referrals. Full Article

Smart Women Understand “Life is an Occasion”

Joy Chudacoff — Mon, 02 Aug 2010 19:05:50 +0000

A few nights ago, we watched “Mr. Magorium’s Magical Emporium” with Dustin Hoffman and Natalie Portman. It’s a fun and light family movie with a wonderful message. I won’t give away the plot or ending, however at one point in the movie, Dustin Hoffman (Mr. Magorium) smiled and said to Natalie (who at the time was going through a big life transition) “Your life is an occasion; rise to it.” This got me thinking about how Smart Women know this well. Full Article

Smart Women Keep Showing Up

Joy Chudacoff — Mon, 02 Aug 2010 19:02:37 +0000

My 7 year old daughter Jenna loves to play baseball. In fact, she loves it so much she’s willing to play in a league where over 90% of the players are boys. We are nearing the end of the season and playoffs begin in a few days. She’s struggled to keep up with the team, playing mostly in the outfield and typically last in the batting order. Last Saturday, she had her best game of the whole season. It’s clear that she has gone to another skill level. This got me thinking about how Smart Women know the value of “showing up” when they have a strong desire to accomplish something. Full Article

Smart Women Have a Winning Offense

Joy Chudacoff — Fri, 21 May 2010 22:57:37 +0000

Recently my children’s little league baseball team was defeated—badly. At one point, I looked at another mom and said, “Please let the bloodshed end!” After the game, the coach brought the team into the dugout to review what worked and what didn’t work. He began with a review of the other team’s performance. One boy piped in, “They sure hit well when they were at bat.” Another boy said, “And they were good at stealing bases!” This got me thinking about how Smart Women need a good offense to win this game we call entrepreneurship. Full Article

Smart Women Know Who to Ask

Joy Chudacoff — Fri, 07 May 2010 22:11:31 +0000

Have you ever had a Big Idea that you were over the moon about only to have your hopes dashed because you shared it with someone who you trusted and they told you (typically in a very flat tone) “that will never work.” I’ve had this unfortunate experience happen to me on more than one occasion over the last two decades as an entrepreneur. It’s painful isn’t it? You get all excited about the possibility of living your passionate life and someone pops the air in your dream balloon! Full Article

Smart Women Have a Good Eye

Joy Chudacoff — Fri, 23 Apr 2010 23:37:29 +0000

This past weekend, I was sitting in the bleachers at our local park watching my children play little league baseball when I heard the weekly mantra from their coach as each child took their position at bat: Full Article

Smart Women Entrepreneurs Can Learn a Lot from the Olympics

Joy Chudacoff — Sat, 20 Mar 2010 00:16:03 +0000

Over the past few weeks, I’ve enjoyed watching the Winter Olympics with my family. I find the Winter Olympic Sports exciting and I’m in awe of the skill and determination of the athletes. As I watched the closing ceremonies and listened to interviews with those athletes who were taking home the “gold,” I was reminded how Smart Women entrepreneurs could learn a lot from Olympic athletes. Full Article

Smart Women Have a Marketing Mantra

Joy Chudacoff — Fri, 12 Mar 2010 23:24:08 +0000

I recently attended a conference for women business owners and ran into a woman I had not seen for some time. She looked a little unhappy when I approached her. I asked her if everything was going well and she shared with me that she had just lost a big client. In fact, this big client was more than 50% of her business. Wow! I’d be upset too. She was in the process of figuring out what to do next to rebuild her business back to a successful place. As we talked, I started thinking about the “golden” rule in business for Smart Women: Always have a marketing “mantra.” Full Article

Smart Women and the Race Against Time

Joy Chudacoff — Fri, 05 Mar 2010 23:11:48 +0000

Over the last few days, I’ve spent some time with women entrepreneurs who are all having the same challenge—the race against time or “time management.” Whether you are an attorney, a fitness professional or a business coach, time is the like the elusive lover—you can never get enough! Here are a few comments I heard over the last few days: Full Article

Smart Women Entrepreneurs, Solids, and Fluids

Joy Chudacoff — Sat, 27 Feb 2010 00:34:01 +0000

A few weeks ago, our family took a trip to the California Science Center for their “family lab day.” It was a fun and educational experience. There was one experiment that had to do with the difference between solids and fluids, and it got me thinking about Smart Women entrepreneurs and their businesses. Does your business need to be solid or fluid? Actually, both. Full Article

Smart Women Give Their Clients an Experience

Joy Chudacoff — Fri, 05 Feb 2010 22:04:08 +0000

Last week, my husband Greg and I went mobile phone shopping. I had one of those flip phones that allows you to make phone calls and that’s about it. I couldn’t email anyone or look up anything on the web. I really needed a better way to stay connected! Full Article

Smart Women Share Their Pearls….

Joy Chudacoff — Tue, 26 Jan 2010 17:40:28 +0000

One of the birthday “traditions” in our family is when a member gets to a certain age, they share one “pearl of wisdom” for each decade they have lived. Full Article

Smart Women Can Learn a Lot About Business from a 3rd Grader

Joy Chudacoff — Mon, 21 Dec 2009 21:28:23 +0000

Recently my son Jack, who’s in 3rd grade, had to do a book report and I spent some time guiding him through the process. His teacher had asked the report to consist of 6 elements: Title, Setting, Main Characters, Plot, Problem, and Solution. This got me thinking about how Smart Women could use this exercise to create a clear and focused plan for their business and entrepreneurial dreams. Full Article

Smart Women Trim the Layers of Their Lives

Joy Chudacoff — Fri, 11 Dec 2009 22:10:23 +0000

Yesterday, we had tree-trimmers here at our house to clean up the trees that were overgrown and also to make room for new growth in the future. We live in a house that is very light and bright, however I was surprised this morning when I discovered how much more light and clarity of vision we have now that we’ve peeled back the layers of debris and overgrowth. Today, I have views of nature and blue sky that were not visible to me yesterday. This got me thinking about how Smart Women know the importance of trimming back the layers of their lives so that they can keep their vision clear and focused on what’s most important. Full Article

Smart Women Love, Give……and Have Fears

Joy Chudacoff — Mon, 30 Nov 2009 23:20:35 +0000

This morning, as I sit here at my desk looking out the window at a beautiful, sunny fall day, I’m a bit at a loss on how to begin this article. This article isn’t any different from the others I share with you each week. As usual, it’s about my own life and the reflections that I believe are helpful to other Smart Women. This article is about loving deeply, giving gifts and feeling fear along the way. Sounds like something all women deal with—yes? Full Article

Smart Women, Halloween and Attracting Your Ideal Client

Joy Chudacoff — Wed, 18 Nov 2009 00:29:53 +0000

Last weekend, we took our kids trick or treating in our neighborhood and it was exciting. I enjoyed watching Jack and Jenna’s faces light up when they saw a friend from school or someone dressed as their favorite character. One observation from the evening that intrigued me was watching which houses the children gravitated to most often. The houses that were adorned with lights, decorations and an irresistible “come visit me” feeling were the ones the children ran to first. They would actually skip over homes that had little or no “invitation.” They would stand in long lines at homes that had that welcome feeling, waiting for one piece of candy rather than use that time to visit two or three homes that had less of a welcome presence. This got me thinking about how Smart Women entrepreneurs could learn a lot from Halloween when it comes to attracting their ideal client. Full Article

Smart Women and the Movie Up

Joy Chudacoff — Tue, 03 Nov 2009 21:18:09 +0000

A few days ago, our family went to see the movie “Up.” We laughed at a lot–especially at how silly we all looked in our 3D glasses! In the movie, the character Ellie was both adventurous and feisty. Ellie had a wild imagination and Carl (her young friend who later became her husband) found her enchanting and fell in love with her. After their marriage, Ellie created a very special “Adventure Book” and inside she had written, “Stuff I’m going to do.” This got me thinking about why Smart Women should have their own special adventure books and make plans and set goals around the “stuff they are going to do.” Full Article

Smart Women, Dorothy, and the Yellow Brick Road

Joy Chudacoff — Tue, 03 Nov 2009 21:12:54 +0000

A few days ago, I was watching “The Wizard of Oz” with my 7-year-old daughter Jenna, and at one point she asked a question; “Mommy do you think that Dorothy and her friends will ever get to the Wizard of Oz”? My reply? “Yes, Jenna, I think they will get there. They have a lot of challenges along the way, but I feel certain they will make it.” Smart Women know that sometimes the road (whether it’s Yellow, brick, or a path less traveled) to getting what you truly want in life is not paved in an easy to follow straight line. Full Article

Smart Women Find Their Flow

Joy Chudacoff — Tue, 03 Nov 2009 21:08:45 +0000

Yesterday, when I picked my daughter Jenna up from tennis camp, she rushed over and handed me her uneaten snack and her nearly full water bottle, with a big smile on her face. I was surprised she hadn’t eaten her snack (after all, Goldfish is her favorite) and I couldn’t imagine her not drinking a gallon of water on this hot summer day! When I asked her about it, she exclaimed, “Mommy, I was having so much fun playing tennis I forgot to eat or drink!” Jenna was doing something that energized her. She found an activity that caused her to forget about everything. She was in her “flow.” This got me thinking about how Smart Women find their “flow” and live energetic, passionate lives. Full Article

Smart Women Live A Proactive Life

Joy Chudacoff — Mon, 26 Oct 2009 23:11:40 +0000

Yesterday, as I was on my way to pick up my kids from school, it occurred to me that I was feeling exhausted—I mean really tired. As I made a mental scan of my day, I realized that I had been in a “reactive” mode most of the day rather than a “proactive” mode. We do need to react to situations that occur in our lives as best we can at that moment, however, Smart Women know that living a “proactive” life where you plan, prepare, and practice conscious living is clearly more rewarding. Full Article

Smart Women Have “Personal” Power

Joy Chudacoff — Tue, 13 Oct 2009 22:42:47 +0000

Do you have “personal” power? I’m not referring to the power that comes from material wealth or the ability to control people and situations. I’m referring to the kind of power that comes from within—the power that is authentic only to you. Women with “personal” power are secure in their own self-confidence and self-esteem. They are at peace with who they are at their core and they encourage others to be more of who they are. Women with “personal” power encourage others to show up in the world exactly as they are. Full Article

Smart Women, Subways and Asking

Joy Chudacoff — Fri, 18 Sep 2009 19:05:38 +0000

Recently, our family took a trip to the “Big Apple” where we met up with my parents for a special vacation. It was lots of fun and we created a memorable experience. When traveling to a new city, it’s exciting to think about all of the sights and adventures that you will experience. Knowing what you want to do is never a problem. The challenge is getting to where you want to go without getting lost. On our trip, we found ourselves making sure that we left the hotel with not one but two maps–one for the subway and one for the city. I laughed one afternoon as I looked around our hotel room. We had several maps lying around. It’s clear that we were afraid of getting lost! One of the great benefits of the trip was the people of NY. The locals were happy to help us when we lost our way. This got me thinking about how Smart Women know the value of getting good direction in their lives. Full Article

Smart Women Celebrate Their Independence

Joy Chudacoff — Fri, 04 Sep 2009 20:50:28 +0000

A few days each week I exercise with a few Smart Women in a park near my home that overlooks the Pacific Ocean. It’s a beautiful setting that lends itself to taking your mind off the muscle pain and exhaustion from the workout! We are surrounded by magnificent sycamore and oak trees that stand strong and tall. The trees were planted and spaced apart in a very methodical way; however over time, they grew into their own independent and unique natural form with branches and limbs flowing in many different directions. This got me thinking about how Smart Women have the opportunity to stand tall and strong. You are independently unique from every other living thing on the planet; but are you making decisions and choices that reflect the independent you? Full Article

Smart Women Need a “Lighthouse”

Joy Chudacoff — Sun, 23 Aug 2009 03:45:08 +0000

A few weeks ago, my sister Rene and I had the opportunity to visit our Mom in Florida. It was a “girl’s getaway” filled with shopping, going to the beach, tasty food, wine and great conversation. Every morning we had a ritual of getting up, grabbing our coffee and heading out to the beach for a walk. On the first morning, I noticed a large, magnificent lighthouse that stood in the distance. Whether it was a bright sunny day or one surrounded by dark, gloomy clouds, the lighthouse was performing its job. In the top of the tower, you could see the bright light on a continuous turning cycle, reminding those at sea that a safe harbor and guiding light is close by if you need one. If you look the word lighthouse up in the dictionary, it’s a “tower or structure displaying a very bright light for the guidance of ships to help avoid dangerous areas.” This got me thinking about how Smart Women always need a lighthouse in their lives. Full Article

Smart Women “Live into and Find the Flow”

Joy Chudacoff — Sun, 09 Aug 2009 02:38:13 +0000

A few days ago, I was sitting with my good friend and Smart Woman, Suzanne, in her backyard and I was complementing her on how well the yard was laid out from the play area, pool area, and lounge area. Everything flows so well in accessing the home and the backyard. Suzanne shared with me that the backyard was not designed this way when they first moved into the home. When they bought the house initially, the backyard looked a lot different. She shared that after they had lived in the house for awhile and found their flow as a family, she and her husband created a vision on how the backyard might better serve their needs. This got me thinking about how Smart Women need to “live into their Big ideas, dreams and goals finding their flow along the way”. Full Article

Smart Women Take the Right Action

Joy Chudacoff — Tue, 21 Jul 2009 18:13:48 +0000

A few days ago, in one of my Women’s Success Circles, a great question came up: “What’s the one action step that I should take to grow my business faster?” Wow! That’s a great question. The challenge is–there’s not just one simple answer. I wish there was a “magic bullet” that would take your business to the next level, however to grow your business effectively and for the long run, you need to use several different marketing methods. Full Article

Smart Women Know, Commit and Practice Their Values

Joy Chudacoff — Fri, 17 Jul 2009 20:24:30 +0000

My son Jack recently joined Cub Scouts here in our community. His “den” leader is an older man, sort of a grandfather type who is very wise and shares some interesting information with the boys (did you know that if you’re in need of the police, you should dial 311 and not 411?). When a boy becomes a Cub Scout, he receives a book about what it means to take on this role. An early part of the book is about following a “set of values.” They encourage the boys to know, commit, and practice these values. This got me thinking about how Smart Women know, commit, and practice their own values. Full Article

Smart Women and “Cravings”

Joy Chudacoff — Fri, 10 Jul 2009 21:46:03 +0000

A few days ago, my husband Greg and I had dinner with my good friend and smart woman, Diane Elander and her family.( http://www.dianeelander.com ) Diane is a “food stylist.” She is an artist who creates that appetizing, desirous emotion that you feel when you see her creations in cookbooks, magazines, and product packaging. When she pulled up her web site and we took a “tour” of her food creations, each photo made your mouth water and “crave” each dish. This got me thinking about how Smart Women create products and services that people are “craving.” Full Article

Smart Women Understand “WIIFM?”

Joy Chudacoff — Fri, 19 Jun 2009 15:57:33 +0000

Do you know what WIIFM stands for? Sure you do! You ask yourself this question every time you think about making an investment or purchase—“What’s In It For Me?” Am I right? We purchase everything based on the “benefits” that we will receive when we use the service or product. Full Article

Smart Women Know the Difference between a Job and a “Calling”

Joy Chudacoff — Mon, 15 Jun 2009 03:36:56 +0000

I am fortunate to spend time with a lot of Smart Women. A topic that comes up on a regular basis is this idea of a job vs. a “calling.” What’s the difference? How do you know what a “calling” is? Jobs are something that we do in our lives to keep ourselves and our families together. A “calling” is when our true purpose, our life’s work, is discovered. Full Article

Smart Women Have An Attitude

Joy Chudacoff — Mon, 15 Jun 2009 03:29:47 +0000

Last week, the Women’s Club in my community celebrated men and women over the age of 90 by hosting a dinner and entertainment event in their honor. I read about this event in the local paper and was struck by one interview with a woman who was born in 1912 (she’s 96!). Her photo depicted a woman who was attractive, energetic, and happy. When asked what the secret is to living a life of good health, longevity, and happiness, she replied with one simple word: Attitude. Full Article

Smart Women Get Off The Fence

Joy Chudacoff — Sun, 07 Jun 2009 21:34:39 +0000

While driving along Sunset Blvd. a few days ago, I thought about a conversation I had earlier that morning with a friend about how difficult it is for some people to make a decision. This process can be a challenge and create a lot of anxiety. I’m not sure if people are aware that “sitting on the fence” when it comes to making decisions takes a serious toll on their energy levels and their lives. Full Article

Smart Women Feel the Fear and Do It Anyway

Joy Chudacoff — Sun, 07 Jun 2009 21:30:09 +0000

Recently, I took my son Jack shopping for a new baseball glove. The old glove was too small for his hand and his coach felt that a new glove might be just the thing that he needed. We both enjoyed looking through all of the gloves. He tried on quite a few (The smell of all that leather was so wonderful!). He finally found a glove that was a perfect fit and away we went. He just happened to have baseball practice next so I was excited for him to try out his new purchase. As we approached the field, I noticed that Jack was beginning to feel both anxious and excited at the same time. He wanted to use his new glove but that feeling of being “comfortable” with the old glove took over. The new glove was an unknown to Jack, so his performance with the new glove at this point was uncertain in his mind. He knew what he could do with the old glove. This got me thinking about how Smart Women feel the fear and do it anyway. Full Article

Smart Women “Experiment”

Joy Chudacoff — Sat, 23 May 2009 19:50:33 +0000

Recently, both my children participated in a science fair at their elementary school. My son, Jack, did an experiment that involved an electromagnet. My daughter, Jenna, was curious about how batteries work so she chose to make a “homemade battery.” Needless to say, my husband and I were challenged on both projects! This process got me thinking about how Smart Women could benefit from using “the scientific method” in their own lives both personally and professionally. Full Article

Smart Women Are “Plugged In”

Joy Chudacoff — Fri, 15 May 2009 23:18:27 +0000

A few days ago, I did something that I’ve never done before. I went hiking in the desert mountains with my good friend and Smart Woman, Debra. I’ve hiked many times in the mountains but I’d never been out in the desert mountains. This was quite a different experience for me. I highly recommend it as a way to get some exercise and see new forms of nature. Full Article

Smart Women Never Miss an Opportunity

Joy Chudacoff — Fri, 08 May 2009 18:45:38 +0000

Recently our family took a trip to the San Diego Wild Animal Park. It was a great trip that was both fun and educational for the entire family. Did you know that the Falcon and the Cheetah are the two fastest animals in the air and on the ground? I also found it interesting just how effective the Park was at marketing. Everywhere you went in the Park, whether it was to watch the “African Birds Take Flight” show, the “Journey into Africa tour” or the local café, they never missed an opportunity to educate you on the benefits of membership. This got me thinking about how Smart Women never miss an opportunity to get the word out about their Big Idea or entrepreneurial dreams. Full Article

Smart Women Give it Away!

Joy Chudacoff — Sat, 25 Apr 2009 03:29:31 +0000

Recently, my 8 year old son Jack, came running into the house with the Sunday paper exclaiming, “Look, they gave us cereal!” And sure enough, there was not one but three mini boxes of cereal included with the newspaper—all sugar cereals they had never tried. My children were jumping up and down begging to try these cute little conveniently packaged products. This got me thinking about how Smart Women understand the power of sampling. Full Article

Smart Women, Barbie and Madonna

Joy Chudacoff — Sat, 11 Apr 2009 00:08:49 +0000

Recently, there’s been a lot of media attention around the fact that the Barbie doll is turning 50 this year. I couldn’t resist watching an online slideshow of the many re-inventions and changes Barbie has gone through over the last 50 years. My heart skipped a beat when the “Barbie of 1967″ popped up on my screen. She was the Barbie doll that I had (and still do!). There was another media frenzy last summer when Madonna turned 50, as well. Barbie and Madonna are maverick women who aren’t afraid of change and this fascinates people. (Barbie herself has gone through over 50,000 makeovers.) Full Article

Smart Women, Baseball and Marketing

Joy Chudacoff — Sun, 05 Apr 2009 01:18:05 +0000

Last weekend was “opening day” for Little League Baseball in our community. There was a Pancake Breakfast to kick-off the season, children singing the National Anthem and of course, a local celebrity to throw out the game ball. We really enjoyed our morning and felt grateful to share in the experience. As I sat in the stands watching my 8 year old son Jack and his teammates (The Pinto Dodgers!), I started thinking about how Smart Women, Baseball and Marketing your business have a lot in common. Full Article

Smart Women Think and Speak in Abundance

Joy Chudacoff — Fri, 20 Mar 2009 23:53:17 +0000

A few days ago, I was enjoying a lovely, delicious lunch with my Mom at a small, cozy and quaint restaurant here in Los Angeles. The tables in this restaurant are very close together and you can get “friendly” with people at the next table. As my Mom and I were sitting and enjoying our meal, the person at the next table exclaimed, “Gosh, look how empty the place is due to the economy.” Wow, where did that come from? You may be reading this right now and thinking, “Joy, get your head out of the sand, the economy is bad!” I’m fully aware of what’s going on in this economy and the media makes sure of that. However, being negative or speaking in conversation that leads to what I call “the downward spiral” won’t really help, will it? This got me thinking about how Smart Women think and speak in abundance. Full Article

Smart Women and The Academy Awards

Joy Chudacoff — Sat, 14 Mar 2009 01:43:04 +0000

Like millions of people all over the world, my family watched the Academy Awards on Sunday night. People watch the Oscars for different reasons. Some people watch because they enjoy the fashion show and like to see the costume choices. Some people watch because they can’t wait to see who won which category. I watch for one reason: I like to listen to the acceptance speeches. You learn a lot about people by listening to what they say in their acceptance speech. This is a moment that may or may not ever come again and it is one of the most watched events of the year, so you have a big audience in which to share your message. Full Article

Smart Women Get an “Entrepreneurial” Checkup

Joy Chudacoff — Fri, 27 Feb 2009 20:39:13 +0000

When we get sick, have the flu or some other ailment that we can’t seem to cure on our own, we go to the doctor for a checkup. The same is true in our businesses. If you feel like your business is not growing the way you had envisioned, maybe it’s time for an “entrepreneurial” checkup. This week, I’m going to share some simple, easy solutions that you can use to give your business a “checkup” to ensure healthy success. Full Article

Smart Women Get a â€œPersonalâ€ Check-Up

Joy Chudacoff — Sun, 22 Feb 2009 03:02:32 +0000

Recently, my husband Greg was in the hospital for a health issue. He started in the emergency room and was eventually admitted to the hospital. This experience created a lot of thought and reflection for me on many levels. One that I think might be helpful to you is how Smart Women occasionally need a personal or business check-up if they are to truly realize their Big Idea, Dreams, and Goals. Iâ€™m going to offer you some solutions for your own â€œpersonalâ€ checkup. Full Article

Smart Women Ignite Their Fire

Joy Chudacoff — Sat, 14 Feb 2009 20:32:35 +0000

As I was getting ready for a day of skiing on a recent family ski trip, I had one goal in mind: Stay warm! I knew it was going to be cold and windy that day, and I wanted to make sure that I kept my body heat inside. This got me thinking about how Smart Women who are living a life filled with passion and purpose do just the opposite: They give themselves permission to release their “fire” of desire and passion out into the world. Full Article

Smart Women Are On the Slopes!

Joy Chudacoff — Fri, 06 Feb 2009 22:11:17 +0000

Recently, while on a family vacation in Park City, Utah, I was helping my 8-year-old son, Jack, get ready for a day of skiing.Â It was sunny, 35 degrees and gorgeous outside.Â I handed my son his face mask and he looked at me puzzled and said, “Mom, there is no way I’m going to need this today–have you looked outside?” Full Article

Smart Women Face Their Fear

Joy Chudacoff — Tue, 27 Jan 2009 00:42:07 +0000

A few days ago, I was cleaning out a backpack that my daughter used last summer when we were in Park City, Utah on vacation. This backpack was one that she wore every day to her skateboarding class. At the bottom of the backpack, I found a piece of crumpled paper and pulled it out. It was an evaluation form from her skateboarding instructor, Drew, with these comments: â€œLearn to relax and face fear. Trust in Yourself.â€ This got me thinking about how Smart Women learn to face their own fears. Full Article

Smart Women Are “Lucky”

Joy Chudacoff — Tue, 27 Jan 2009 00:37:42 +0000

The other day, while standing in a very long line at a coffee shop, I struck up a conversation with the woman behind me. We began chatting about everyday topics–the weather, the holiday rush, and then we stumbled on to that dreaded topic of the moment–the economy. I asked her a question: “What do you think would be the most important thing you could have in your life right now to support where you are, given the economy?” She was a little surprised by this question, but her reply was very telling. She said, “Having an abundant source of constant cash flow.” My next question was, “And what steps have you taken to secure that?” After a long pause, the reply? “Not much.” Full Article

Smart Women Know What They Want

Joy Chudacoff — Fri, 09 Jan 2009 19:01:21 +0000

Last week, after my husband Greg read my article â€œSmart Women Are a Lot Like Rocket Ships,â€ he had an interesting question:Â He said, â€œEvery week you write about the same thingâ€”making your Big Idea happen, Reaching your Goals and Dreams, getting the right support, blah, blah, blahâ€¦ when are you going to write about something else?â€ Full Article