Smart Women, Dorothy, and the Yellow Brick Road
Written by Joy Chudacoff | 0 CommentsThis article is about realizing the road to success and achieving new dreams is never paved in a straight line. There are twists and turns of every kind imaginable. This article shares that you need to pack the right items in order to make a successful journey, even with its windy road.
Smart Women Find Their Flow
Written by Joy Chudacoff | 0 CommentsThis article is about finding what you are passionate about in life and making a plan to enjoy it. It offers a look into how we can find the “flow” in our lives. Finding what energizes us, what we love to do, and why it’s so important to do this.
Smart Women Understand “WIIFM?”
Written by Joy Chudacoff | 0 CommentsThis article gives some insight and tips on how to create a marketing message that clearly and easily lets someone know what benefit your product or service has to offer. People purchase benefits—period. It’s important that we make sure the benefits stand out in our marketing so that people can quickly determine if they need or want what we have to offer.






