Smart Women Understand “WIIFM?”
Written by Joy Chudacoff | 0 CommentsThis article gives some insight and tips on how to create a marketing message that clearly and easily lets someone know what benefit your product or service has to offer. People purchase benefits—period. It’s important that we make sure the benefits stand out in our marketing so that people can quickly determine if they need or want what we have to offer.
Smart Women Never Miss an Opportunity
Written by Joy Chudacoff | 0 CommentsRecently our family took a trip to the San Diego Wild Animal Park. It was a great trip that was both fun and educational for the entire family. Did you know that the Falcon and the Cheetah are the two fastest animals in the air and on the ground? I also found it interesting just how effective the Park was at marketing. Everywhere you went in the Park, whether it was to watch the “African Birds Take Flight” show, the “Journey into Africa tour” or the local café, they never missed an opportunity to educate you on the benefits of membership. This got me thinking about how Smart Women never miss an opportunity to get the word out about their Big Idea or entrepreneurial dreams. Full Article
Smart Women Give it Away!
Written by Joy Chudacoff | 0 CommentsRecently, my 8 year old son Jack, came running into the house with the Sunday paper exclaiming, “Look, they gave us cereal!” And sure enough, there was not one but three mini boxes of cereal included with the newspaper—all sugar cereals they had never tried. My children were jumping up and down begging to try these cute little conveniently packaged products. This got me thinking about how Smart Women understand the power of sampling. Full Article
Smart Women Twitter
Written by Joy Chudacoff | 0 Comments“Joy, do you Twitter?” When I first heard this question about 8 months ago, I didn’t know if they were talking about my sex life or maybe I’d missed the latest fitness trend that promises to help you lose 10 lbs. in 2 days! I was being interviewed via the phone and during one of the commercial breaks the interviewer asked me this question. I actually had no idea what she was talking about so I replied, “I’m looking into it.” Full Article
Smart Women, Baseball and Marketing
Written by Joy Chudacoff | 0 CommentsLast weekend was “opening day” for Little League Baseball in our community. There was a Pancake Breakfast to kick-off the season, children singing the National Anthem and of course, a local celebrity to throw out the game ball. We really enjoyed our morning and felt grateful to share in the experience. As I sat in the stands watching my 8 year old son Jack and his teammates (The Pinto Dodgers!), I started thinking about how Smart Women, Baseball and Marketing your business have a lot in common. Full Article
