Internet business experts are a dime a dozen these days. Anyone can put up a quick website and call themselves an “expert.” But how much credibility does a self-proclaimed expert have over a true expert with a following? Reaching certain expert status and being dubbed an expert by others is more likely to increase your following than proclaiming how wonderful you are and how much you know.

One of the easiest ways to create expert status in the online business market is to share your knowledge with digital special reports. These special reports are sometimes referred to as ebooks but they are a way for you to write about what you love and to show your audience a solution to their problem.

Did you struggle with getting your business started? Write a report explaining what you did wrong and the proper steps others should take when starting a business.

Did you have a tough time with web hosting or ecommerce companies? Write a special report comparing some of the biggest names in hosting or ecommerce and write reviews of each. This could become a must-read for anyone wanting to start an ecommerce business.

These are just a couple of ideas. Think about your own business experiences and the lessons you have learned and you will have a whole library of possible topics to write about!

How to Write a Special Report

Some experts are very adept at writing and the words flow very easily from head to keyboard. For those who are writing challenged, an alternative is to purchase private label rights articles or reports, which have already been written but can be edited and personalized with your own words. Obviously, purchasing a prewritten report that only needs some editing will save a considerable amount of time.

Some business people question the ethics of using PLR content, saying it is cheating since someone else wrote the material. However, this scenario is no different than hiring a ghostwriter to write the special reports for you but the PLR content will cost a fraction of the ghostwriter price.

Since you are trying to showcase your own specialized expertise, it is highly recommended that you use the PLR content merely as a way to get started in the creation process. Take the PLR report and write a very personal introduction or add some important facts or case studies throughout the report. Maybe there is a chapter or two that needs some more factual information. Expand those chapters with your own words and suggestions. No matter what, add some of your own flair to the report and be proud to put your name on the cover.

Benefits of Marketing Special Reports to Your Audience

Special reports are a fast and easy way to share your expertise with your audience. These digital reports are available for download immediately so the customer can begin reading within 10 minutes of purchase. If your reports are compelling and clearly offer a solution to a problem, many people will have a “why didn’t I think of that?” moment and will be inspired to try your ideas.

While there is no standard for how long a special report should be, they are generally shorter than more comprehensive ebooks, which tend to tackle multiple topics. The joy of writing special reports is that you can concentrate on writing about one topic per report and then allow your audience to choose which report they really need. Addressing one problem per report will help keep your audience focused on the topic at hand and the specific solutions they need right away.

No matter what field of business you specialize in, there are many so-called experts who just want to make a buck and either do not really know what they are talking about or they do not care about the people in their target market. Sharing your unique point of view and expertise through special reports will entice people to listen to what you have to say and to start spreading the word that YOU are truly a business expert.

One way to make it easy to produce special reports is with Melissa Ingold’s Special Report Club. Each month you receive a brand new fully-customizable 30 page report and complete marketing materials, so you can start building expert status right away.

Last 5 posts by Melissa Ingold

• This Ruins Most Internet Marketers Today - December 22nd, 2009
• The Fastest Way to Grow Your Online Business - December 22nd, 2009
• Here is Your Great Free Traffic Resource - December 22nd, 2009
• 2 Things Every Internet Marketer Needs to Know About Twitter - December 22nd, 2009
• Effective Email Marketing Doesn't Have To Be Complicated - October 3rd, 2009

This is a Free Reprint Article

You are welcome to publish this article on your website, blog, ezine (free of cost) as long as the author's resource information remains intact and all links remain live and clickable. This article may be published offline in print, provided the author's name and full link to the author's website are both included. Copyright is reserved by author. Read our full Terms of Service.

Tags: special reports, writing reports, writing reports for business, writing special reports