Creating A Service Website That Sells

You’ve started a service business from home. Now all you need is some paying clients! That means you’re going to need a website to sell your services. 

On the internet, your website is your business card. It’s also more than that – it’s where potential customers can first meet and decide if you’re someone they want to work with. That’s why it’s helpful to have a blog or articles on your website, so they can get a feel of what you’re like and what you know. Even if you market to local businesses with flyers and classified ads, most people will want to visit your website before calling you. So, having a website that sells your services is very important. 

First of all, your website will need to look professional for you to be taken seriously. This is your “office space” on the world wide web. What would you think if you went into a business office where the door didn’t close properly and the paint was peeling off the walls? You would probably leave as quickly as you came in. It’s the same way online. An unprofessional or a “do it yourself” website may scare away potential customers. If you’re not confident you can create a professional website, hire someone who can do it for you. You may even be able to barter your services in exchange for theirs. 

On your website, you will want to have a portfolio of projects you’ve completed. This will give shoppers the confidence that you can do for them what you say they can. If you haven’t completed any client projects yet, you can still create a well-rounded portfolio. Simply offer your services to a charitable organization or a friend in exchange for using the work as a sample. 

You should also post your rates on your website. Depending on what kind of business you have, you may not want to post all your rates. But it is a good idea to give your visitors a general idea of what you charge. 

Testimonials are another important thing you should have on your service website. If possible, include a picture along with the testimonial, to make it more believable. Also include the person’s full name, their website address if they have one, or their city. Avoid testimonials that sound vague. Instead, use testimonials that tell specifically how you helped. 

Your About page is one of the most important pages on your website. Statistically, most people who purchase a service online visit the About page before making their purchase. We all like to know who we’re working with. Include a professional looking photo of yourself and your bio. 

You may also like to include some personal tidbits about yourself… but don’t make it too personal.

Throughout your website, write in a friendly welcoming tone. Make your visitors feel as though you’re glad they stopped in and you’re looking forward to talking to them. Keep your language conversational. 

If you follow these tips, you’ll have a professional-looking and welcoming service website that showcases your skill. You’ll be on your way to getting your first paying clients too.   

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Last 5 Articles Added By Alice Seba

About Alice Seba

Alice Seba is a full-time online entrepreneur that loves helping others achieve the same. With a focus on working less and making more money, she specializes in helping people choose low-maintenance businesses, leverage the skills of others and create people-friendly businesses.

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