LadyPens » Technology

Here’s A Quick Way To Improve Your Membership Site Signups

Lynette Chandler — Wed, 19 Jan 2011 02:44:42 +0000

In the article ‘Top 10 Mistakes In Web Design‘, Jakob Nielsen the web usability guru wrote, “Consistency is one of the most powerful usability principles: When things always behave the same, users don’t have to worry about what will happen” he goes on to add, “The more users’ expectation prove right, the more the will feel in control and the more they will like it. And the more the system breaks users’ expectations, the more they will feel insecure”. Full Article

5 Tips For Optimizing Your Membership Site’s Order Process

Lynette Chandler — Wed, 19 Jan 2011 02:41:52 +0000

Every year companies spend thousands of dollars if not more, to optimize their e-commerce process. Little wonder since one tiny modification like changing the color of the checkout button can greatly improve the conversion rate. Certainly an easy and painless way to add a healthy increase to any businesses’ bottom line. Over the years, there has been many studies done on the checkout process. Most of those tests were done on one time payment products and while there are some very mild differences, the principles remain the same and membership site owners can benefit from optimizing their sign up process too. Full Article

Why You Should Stream Your Teleseminar Online

Lynette Chandler — Sat, 20 Sep 2008 23:02:03 +0000

Let me tell you a quick story. A few months ago I attended a
seminar series which was also streamed live online. In each
of those sessions, I noticed the number of online
participants versus the number of phone in participants was
on average double if not more. One day, the seminar was held
only on the phone. Can you guess what happened? That’s
right. Participant rates dropped to an all time low. The
next week we got back on both telephone and live streaming
online, total number of participants rose. Now this might
be a simplistic observation but it is clear, given the
choice people like to join a seminar session online. This
is a great reason for you to stream your teleseminar
online. Full Article

How To Create Streaming Audio For Your Teleseminar

Lynette Chandler — Sat, 20 Sep 2008 22:59:16 +0000

Teleseminars cost money for you and others to attend. One way to
help bring more people into a teleseminar is to create a streaming
audio of your teleseminar over the Internet. Unfortunately, most
methods of streaming audio over the Internet can be expensive,
difficult to setup for the average user or both. Full Article