What Really IS a Fundraiser?

If you are new to Direct Sales, you may hear a lot about Fundraising, but not find a lot of information as to what it really is. Well, I am here to clear up the mystique for you!

Does Voice Mail Hinder or Help Your Business?

The phone can be your friend or your foe depending on how you use it. Does the fear of calling someone make you pray for the voice mail or answering machine to pick up? Do you stumble around when you do get that voice mail? Here are some tips to get that return call you want.

7 Ways to Keep Those Customers Coming Back For More

Have you ever sat down to figure out the cost of your new customer?

I don’t want to scare you, but it can be expensive if you count the cost, the time it took you to find the client, the advertising, the cost of delivery, and all of the other nuances along the way.

Maximize Your Training

If you have been in business for a short time or a long time, you always have to be willing to put some time into strengthening your business skills. Being a small business owner in the Direct Sales industry, there are so many facets to the job

7 Steps to Get Out of the Direct Sales Rut

Business not flowing as well as you would like?  Did you have a great holiday rush and now your direct sales business appears to have come to a screeching halt?  Here are seven steps you can take to get out of the rut. Full Article

Understanding Target Markets

Who is your target market? If your answer is “everyone” or “several” then you don’t have a target market. If you try to sell to “everyone” then you’re hurting yourself and diluting your efforts. There are no shortages of markets. If you pick a market to hone in on, then you can refine your marketing and networking efforts for that particular group. Full Article

Second Impression

You know the old saying “first impressions can last a life time”. Well, I believe that second impressions can be more important than first impressions. Full Article

Are You Talking to Your Family and Friends About Your Direct Sales Business?

If you are looking to your family and friends to make the sales to build your business, you just might be looking in the wrong place. Full Article

Can Article Marketing Help Your Direct Sales Business?

One of the most frequent questions I am asked is “how can I advertise for free?” I have never supported methods such as free classifieds. Nobody reads this. If you look, thousands of folks come and post an ad and never read a thing. Full Article

Know Your Product Line

This article is for those people representing direct sales companies that manufacture more than a handful of products. When I speak to folks involved in network marketing, representing companies that do indeed manufacture more than a handful of products, I often ask them if they know their product line. Full Article

Are You Listening To Your Customer?

All of us want to make a sale. However that sale will only come if we offer our customer exactly what they want. Full Article

Using Your Business Card to Market

What exactly is a business card? For me, my business card is one of the least expensive forms of advertising I possess. Full Article

Offering a Layaway Plan in Direct Sales

Have you ever had a potential customer say “oh I’d love to buy that but I can’t afford it?” Most of us are taught to overcome that objection, to prove the worth or value of the product. However if the buyer truly can not afford the product, then no matter how convincing we are, a sale is not going to be made. Full Article

Direct Mail for Direct Sales

Although I love the possibilities of the Internet for marketing and building your direct sales business, there’s nothing like the good old mail system for getting your name around your community and in front of your customers. Here are some tips for a successful direct mail marketing campaign for your direct sales business. Full Article