LadyPens » Copywriting

5 Ways To Build A Blog Title Swipe File

Lynette Chandler — Wed, 19 Jan 2011 17:38:47 +0000

Among thousands of blog posts put out everyday, how do people decide what they will read? It may not be the only factor affecting people’s decision, but there’s a very good chance people judge your post – and perhaps your blog by your titles. A good title grabs people’s attention, makes them look twice and take a few minutes to click through to read. A bad one… well, doesn’t even register on the radar. Full Article

Why You Need To Learn Internet Copywriting

Melissa Ingold — Mon, 28 Sep 2009 22:58:13 +0000

Internet copywriting can be intimidating, especially for business owners who do not consider themselves to be “writers”. However, learning copywriting and applying it to your business website can and will increase your profit-earning potential. Full Article

How Killer Copy Can Potentially Kill a Long Term Business

Alice Seba — Tue, 21 Oct 2008 14:28:19 +0000

Killer Copy (n): Emotionally-based website sales copy designed to sell a product to as many prospects as possible. Full Article

Three Tips for Improving Your Copywriting Skills

Alice Seba — Sun, 19 Oct 2008 11:24:55 +0000

If you sell any type of product, itâ€™s no secret that copywriting skills (or a skilled copywriter on hand) goes a long way to selling more. We have just a few moments to grab a visitorâ€™s attention, draw them into our offer and make the sale. We need to anticipate their objections and questions because most will click away to another seller instead of sending you an email to ask. Full Article

Don’t Have a Copywriting Swipe File? Here Are 3 Reasons Why You Should Get One

Alice Seba — Fri, 17 Oct 2008 17:21:48 +0000

When I first heard someone say “swipe file” in regard to copywriting a few years back, I was horrified. If you’re not familiar with the term, it’s basically keeping a folder (printed or digital) of sales copy to refer to when crafting your own copy. Full Article

Wisdom from the John Carlton Event

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:25:07 +0000

Can you imagine an event by John Carlton being bad? Me neither. And true to form John’s Big Damn Hot Seat Seminar was eye-opening. But it was a little different than most copywriting seminars. In fact, we only spent a marginal amount of time on actually critiquing copy. Full Article

What the Font?!

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:24:31 +0000

Serif versus sans serif Full Article

What Is YOUR Single Most Important Question About Writing Copy?

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:23:15 +0000

“Psst. Mind telling me your single most important question about writing copy?”
Well I’ve been collecting these questions to find out what my subscribers most need. Full Article

What can Madonna and Martha Teach You About Writing Copy?

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:22:25 +0000

Love â€˜em or hate â€˜em, you can’t argue that pop queen Madonna and domestic doyenne Martha Stewart are two master marketers. One is a calculated maverick who’s stayed at what has to be the world’s toughest and most fickle business for nearly a quarter century. The other turned an at-home catering business into a multimedia empire that even a prison term couldn’t derail.
What lessons can we draw from these power players? Full Article

Three Quick Marketing Makeover Fixes

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:20:28 +0000

Do you like to watch home makeover shows? It’s kind of fun to see radical transformation happen fast (if only because it NEVER seems to work that way in real life), and, as a marketer, I find it interesting to see all the different ways you can â€˜merchandise’ a space to make it more appealing. Full Article

The Super Simple Secret All Copywriters Know

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:19:09 +0000

Wanna know the secret to my success as a copywriter? Once you get this concept, you’re practically guaranteed to boost sales for yourself AND your clients. Full Article

The Shocking Truth About Writing Copy with Ease

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:17:16 +0000

Regardless of some nay sayers, the long copy sales letter continues to be the hub of all direct response copy. But long copy does not work on its own. Much like a wheel, a sales letter won’t do its job without its support spokes. Each of these spokes requires specific copy. Here is how you use the Sales Letter Copy Wheel to get that sales letter rolling along… and boost your bank account at the same time! Full Article

The Power of Storytelling

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:15:13 +0000

I’ll never forget the day I decided to quit my stable $50,000 a year job. Candy, the older assistant who really ran the company, had the radio on in her office. (She actually bossed me around sort of like the Meryl Streep character in “The Devil Wears Prada”. But most of the time she tolerated me. And today she actually invited me to listen in.) The news was blasting the unfolding details about the Columbine tragedy. It was unthinkable. Horrific. I jumped on the Internet and began following the story of two social outcasts plotting out an evil plan to kill their fellow students and teachers. I was especially upset because I had two young sons in elementary school while I was stuck behind a desk, unable to leave. Full Article

The No-Fail Tactic to Keep Them Reading

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:14:21 +0000

Copywriting is a team sport. There is you (the writer) and the reader. But the reader has all the power. She gets to decide when the game’s over. As soon as the reader is gone, no one is there to read the copy! So anticipate what’s going to keep her interested and intrigued ahead of time. Here’s how it’s done. Full Article

The Inconvenient Greening of Red Hot Copy

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:13:18 +0000

I underestimated you. So sorry. Since I vowed to master copywriting in 1999 in an effort to stay home and raise my two sons, I made it my business to hunt down the gurus (both dead and alive), and suck as much information out of them as I could. And learn I did. Full Article

Sales Resistance on the Rise

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:12:24 +0000

Have you noticed it? More and more marketing campaigns are going over the top. They’re trying bolder, more in-your-face tactics. And consumers DON’T like it. Full Article

Insider Secrets to SERIOUSLY Connecting With Your Target Market and Building Priceless Loyalty

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:09:01 +0000

Instead of spending the majority of your time crafting HOW you’re going to sell your audience with your offer, focus on finding out WHO the heck you’re talking to – your target market. Put your attention on the catch and not the pitch. If you’re tossing a baseball to your kid, would you turn around and throw it in the bleachers? (Hopefully not.) Or would you aim it toward his glove so he has a successful catch? If you wanted results, yes, that’s exactly what you’d do. Full Article

5 Ways to Handle Those Pesky Pronouns

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:06:22 +0000

In the age of equal rights between the genders, the pronoun lags behind. When we’re forced to choose a pronoun, it’s more often than not male. Attempts at gender-neutral pronouns (witness the “s/he” fiasco) have fallen flat. But you run into danger of isolating the female prospect if she feels you aren’t really speaking to her. Studies (and real life) show females make most of the final buying decisions. So why not make them feel you’re talking to them? Avoiding male pronouns when possible helps. Full Article

The Raw Truth About Persuasion and Copywriting! (Should This Even Be Legal?!)

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 05:53:14 +0000

I get asked all the time, “Lorrie, how can I make my copy more persuasive?” Well frankly it helps if you can speak your prospect’s language. But writing persuasively is more involved than just saying the right words. You need to say them in the right order… and in a way that lowers resistance to new information and is acceptable to his or her mind. One discipline that translates to writing persuasive copy is NLP or Neuro Linguistic Programming. Full Article