Tips For Networking In Online Groups

Membership groups come in all shapes and sizes.  One group I joined recently is still quite small, fewer than 20 members.  Just about everyone has shown themselves interested in the topic by joining in conversation.  Another group I’m part of has many hundreds of members, yet online discussions are minimal. It seems a shame to […]

Saving Time is a No-Brainer

What would you do with an extra 90 minutes in your day? Don’t tell me, get more work done. Sounds crazy right? Yet, that’s what many of us do. We save time so we can get more items checked off of our to-do lists. Let’s stop the madness! How about proactively saving time to savor […]

Do you know how to set a marketing budget?

Marketing budgeting is hard!  How do you know what to spend?    Truthfully all budgeting and accounting are the bane of my existence!  Everybody excels in certain areas.  I do not excel in accounting.  I can do it – but I don’t like it! Don’t get me wrong I love numbers and metrics.  But there […]

Customer Follow Up Calls For The Win

Running a 100% online business means we can create a fully automated customer follow up process that takes care of everything they need.  But I’ve discovered there’s good reason for a bit of human engagement in the form of a personal phone call to new customers. Read more about it here.

Creating A Writing Environment for Success

Writing is a great way to bring out your creative side, purge your demons or just let folks know you have an opinion about something.  Good or bad they are your thoughts. Thoughts that mostly come from both the way you grew up, your environment and your mindset.  That’s what make you unique.  So even […]

Trying To Look Perfect Isn’t Helping Your Business

Surely we want to put our best foot forward when representing our business, but when does it cross over into perfectionism and ultimately ‘feeling fake’? You can present yourself ‘just so’ in every photo.  You can behave in ways that you think will make others like you more.  You can hide every fault and hold […]

The Marketing Mindset – Make yours positive

Do you hate the word ‘marketing’? Does it make you shiver or dance away from the keyboard? Is the first thought in your head a pushy car salesperson or those perfume spritzing stalkers in a department store? Well, it’s time to hit RESET and clear those old thoughts out. You need to get a more […]

Podcasts Can Boost Your Business

Podcasting is my all time favorite content, I love talking – I love interviewing – it’s a win-win for me.  A lot of folks I know aren’t podcast because they haven’t figured out how to make it connect to their plans for profit. So, I wrote a post on ways that a podcast can boost […]

Virtual Assistant Website Dos and Don’ts

No business flourishes these days without a website. Everyone from the mom-and-pop grocery store on the corner to your dentist to your accountant has a website, and with good reason. 81% of shoppers research purchases online before they make a buying decision.  And for virtual assistants, I’d wager that number is closer to 100%. Your […]

Images on Blogs: How Many or How Few?

  Content may be King, but I am pretty sure images are Queen in today’s online world. It’s no secret that quality text-based images are an excellent idea when business owners want to gain attention and encourage engagement via social media. But there is a method-to-the-madness when including them within blog posts.  So how many […]

Help, I Want To Raise My Prices

Are you at a sweet point in your business development where it’s time to increase prices?  I’ve been there!  It’s not easy.  You want to get paid well for your time but you don’t want to scare your market away.  Can you raise prices too much, too fast? I asked several of of my smartest […]

The Power of Storytelling

I’ll never forget the day I decided to quit my stable $50,000 a year job. Candy, the older assistant who really ran the company, had the radio on in her office. (She actually bossed me around sort of like the Meryl Streep character in “The Devil Wears Prada”. But most of the time she tolerated […]

Don’t Talk Yourself Out Of Affiliate Marketing

When I was new to Affiliate Marketing, I totally psyched myself out of it. I signed up for a few affiliate programs, I don’t remember which, and I tried to promote them here and there and not surprisingly, I didn’t do well. (Meaning I didn’t make any sales.) I chalked it up to the idea […]

How Virtual Assistants Can Use PLR to Attract More Clients

Here’s a question that I received today. I thought it was such a valuable question that I wanted to share my response. Dear Nicole, I hear you talking about PLR articles, but I’m a Virtual Assistant, not an Internet Marketer. I need clients, not content. Why should I care? Dear Virtual Assistant: Thanks so much […]

Power and Influence of Mommy Bloggers

While many may dismiss mom blogs as another form of gossip and talking about spit-up, the reality is that mom blogs have a great deal of influence particularly in the consumer market place. A good example of this is the controversial Motrin commercial. On a Friday in November 2008, Motrin launched an online video ad […]

In Business? Why You Need a Mailing List

Lately I’ve had several people ask me WHY they need a mailing list. It’s true that in the marketplace today, we hear many things about newsletters and mailing lists. Most experts will tell you that if you’re in business – whether it be direct sales, writing, selling your own product or service – you NEED […]

Does Your Business Have a Vibe?

A few days ago, I made a visit to my dermatologist for a checkup and as soon as I entered the office, I could feel a “vibe.” The office is spotless, clean, light and bright. The staff is friendly and organized. The dermatologist has a nice personality and is both thorough and fast. I felt […]

Work From Home Tips – Top 10 Ways to Get Traffic to Your Blog/Website

We all know the importance of regularly blogging or updating your website. But so many entrepreneurs and work-at-home moms have problems in being consistent and doing it regularly as they run out of ideas on what to do. To be effective, it’s important to be consistent and do it regularly. These tips should help you […]

Saving Money to Stay Home

Usually when I write something have to do with working from home, it’s about how to create an income. However, making money isn’t the only necessary ingredient in the stay-at-home recipe. The flip side of the coin is making some sacrifices and finding ways to save money.   When my husband and I first made […]

7 Tips on How to Keep People Coming Back to Your Website

Google is always making changes to its algorithms in order to improve search experiences by those who use it.  No matter what Google’s newest update is going to be, one thing is never going to change, and that is content needed for the web. Although keywords continue to be important in helping people find you, […]