LadyPens » Lynette Chandler

5 Ways To Build A Blog Title Swipe File

Lynette Chandler — Wed, 19 Jan 2011 17:38:47 +0000

Among thousands of blog posts put out everyday, how do people decide what they will read? It may not be the only factor affecting people’s decision, but there’s a very good chance people judge your post – and perhaps your blog by your titles. A good title grabs people’s attention, makes them look twice and take a few minutes to click through to read. A bad one… well, doesn’t even register on the radar. Full Article

Why You Need A Content Research Team

Lynette Chandler — Wed, 19 Jan 2011 17:38:19 +0000

Content fuels the Internet and if you want to market in it or build a successful blog, you better be creating new content regularly. It sounds easy but very often, ideas fizzle out quickly, leaving you with the dreaded question, “What do we publish today?” Full Article

Here’s A Quick Way To Improve Your Membership Site Signups

Lynette Chandler — Wed, 19 Jan 2011 02:44:42 +0000

In the article ‘Top 10 Mistakes In Web Design‘, Jakob Nielsen the web usability guru wrote, “Consistency is one of the most powerful usability principles: When things always behave the same, users don’t have to worry about what will happen” he goes on to add, “The more users’ expectation prove right, the more the will feel in control and the more they will like it. And the more the system breaks users’ expectations, the more they will feel insecure”. Full Article

5 Tips For Optimizing Your Membership Site’s Order Process

Lynette Chandler — Wed, 19 Jan 2011 02:41:52 +0000

Every year companies spend thousands of dollars if not more, to optimize their e-commerce process. Little wonder since one tiny modification like changing the color of the checkout button can greatly improve the conversion rate. Certainly an easy and painless way to add a healthy increase to any businesses’ bottom line. Over the years, there has been many studies done on the checkout process. Most of those tests were done on one time payment products and while there are some very mild differences, the principles remain the same and membership site owners can benefit from optimizing their sign up process too. Full Article

What Has A Portable MP3 Player Have To Do With Your Business

Lynette Chandler — Mon, 06 Oct 2008 23:04:17 +0000

Plenty! When we made the decision to be our own bosses, we gave up the luxury of having our employers sending us to us seminars, workshops or conferences that help improve our skills and gain knowledge related to our work. All this became our initiative. We have to look for and invest in our own education. But as busy entreprenuers, taking time off to learn can be quite a feat. Full Article

Are Your RSS Feeds Auto Discovery Friendly?

Lynette Chandler — Sat, 20 Sep 2008 23:05:04 +0000

What is auto discovery? To understand auto discovery you first need to understand how it works. If your blog or web page is auto discovery enabled when someone lands on your page, the browser will notify the reader you have an RSS feed available. If the visitor is interested in subscribing, they will simply click subscribe – much like bookmarking a page. Here’s a quick 1 minute video how it works in Firefox. Full Article

How To FulFill Orders In Your Sleep

Lynette Chandler — Sat, 20 Sep 2008 23:03:48 +0000

So you have a digital product to sell, but how do you make it
automatically downloadable so you don’t have to be sending out
emails at all hours of the day (and night)? The solution is really
very simple. Just use your autoresponder and the good news is
most web hosting accounts already come with a basic
autoresponder system. Full Article

Why You Should Stream Your Teleseminar Online

Lynette Chandler — Sat, 20 Sep 2008 23:02:03 +0000

Let me tell you a quick story. A few months ago I attended a
seminar series which was also streamed live online. In each
of those sessions, I noticed the number of online
participants versus the number of phone in participants was
on average double if not more. One day, the seminar was held
only on the phone. Can you guess what happened? That’s
right. Participant rates dropped to an all time low. The
next week we got back on both telephone and live streaming
online, total number of participants rose. Now this might
be a simplistic observation but it is clear, given the
choice people like to join a seminar session online. This
is a great reason for you to stream your teleseminar
online. Full Article

Are You At Risk of Web Content Chaos?

Lynette Chandler — Sat, 20 Sep 2008 22:59:46 +0000

RSS, Newsletter, Blog, Websites… Âwith so many places you can
publish your web content to, how do you choose; especially when
articles and time to publish them is limited. Besides, why should
you publish your content in so many different formats? If you’ve
been doing business online for any amount of time you know that
building a list is integral to success. Regular website content brings
search engine robots back. So do blogs. Blogs also help build your
expert status and RSS is the new way for people to subscribe to
your content without giving out their email address Â¨C among other
things. Full Article

How To Create Streaming Audio For Your Teleseminar

Lynette Chandler — Sat, 20 Sep 2008 22:59:16 +0000

Teleseminars cost money for you and others to attend. One way to
help bring more people into a teleseminar is to create a streaming
audio of your teleseminar over the Internet. Unfortunately, most
methods of streaming audio over the Internet can be expensive,
difficult to setup for the average user or both. Full Article

Where Should You Host Your Blog?

Lynette Chandler — Sat, 20 Sep 2008 22:58:09 +0000

Should you host your blog yourself or pay someone to host it? It doesn’t matter if you’re a newbie or a veteran this question always comes up when creating a new blog. Usually someone new to blogging would gravitate to hosting a blog themselves or get a free blog and as time goes by with experience they begin to ponder maybe paid blog hosting isn’t so bad after all. So what is better? Full Article

5 Ways To Save Work Blogging

Lynette Chandler — Sat, 20 Sep 2008 22:57:44 +0000

1.Create a Team Blog. Gather up people who’s business or blog
topic matches your own and set it up so that everyone has access
to post. You can have anywhere from 2-5 people (or more!) on
your team blog. By blogging as a team you will gain more visitors
and traffic because: You are combining the traffic of multiple
contributors and you will have more content for the search engines
to pick up Full Article

Blogging and Your Privacy

Lynette Chandler — Sat, 20 Sep 2008 22:56:27 +0000

It’s a fact; if you’re on the internet then you’re probably a bit
concerned about your privacy. With so many ways to have private
information online, it’s easy to forget to consider just what you’re
posting and weather you should or not. Full Article

Online Company Party – Tips For Hosting

Lynette Chandler — Sat, 20 Sep 2008 22:56:00 +0000

The holidays are here, woohoo! Company holiday parties are
going on all over the place and us entrepreneurs feel left out
because we don’t work for a company to celebrate the season
with. We don’t need to feel this way. Maybe we have a team of
people we work with on a regular basis but haven’t had a chance
to get to know them better. Full Article

How To Keep Your Blog Busy During The Holidays

Lynette Chandler — Sat, 20 Sep 2008 22:55:25 +0000

Ok, you’ve got a great blog going; with newsletter subscribes
coming in more often, traffic building and people posting
comments. There’s only one problem now. The holidays are here
and that means you’re business than ever (especially if you sell
retail goods) and don’t have time to blog! You worked hard to
create a successful blog and don’t want to let it slip at all over the
holidays. Besides, it’s the long term marketing that will help you
over the slower periods of the year. What can you do? Full Article

5 Things NOT to do With Your Blog

Lynette Chandler — Sat, 20 Sep 2008 22:54:53 +0000

Are you fed up with your blog? Do you feel it’s not giving you the
results you’re hoping for? Don’t feel bad. Chances are, some
missteps were made along the way that contributed to that. Here
are the most common ones. Full Article

10 Way To Increase The Comments On Your Blog

Lynette Chandler — Sat, 20 Sep 2008 22:54:07 +0000

Does your blog look lonely because you rarely (if ever) get people
commenting on it? Want more comments? Try out a few or all of
these ten easy ways to get more comments. Full Article

How To Get Your Blog Comments Deleted

Lynette Chandler — Sat, 20 Sep 2008 22:53:40 +0000

Blogs are very much a social tool. When you visit blogs and leave
comments responsibly it doesn’t take long before people will be
visiting your blog and returning the favor. It can be an all around
great experience to comment on blogs because you are getting
involved in a community by building relationships, which will also
bring you traffic to your site. Unfortunately, with all the comment
spam going on, many bloggers become wary. If you commonly
leave legitimate comments on other people’s blog, these pointers
will help you stay on the good side of the blogs you visit. Full Article

That’s Enough RSS versus Email Already!

Lynette Chandler — Sat, 20 Sep 2008 22:51:07 +0000

All right, I admit it. I’m writing this in an emotionally charged
situation. And no this is not about which is best, who is right and
not doing one thing that will kill your business overnight. Actually
this came about quite by accident when a friend asked about an
article claiming that Email is doomed, RSS is the replacement and if
a fellow marketer and I would agree. Full Article

Ideas To Banish a Dry Blog

Lynette Chandler — Sat, 20 Sep 2008 22:44:17 +0000

At one time or another every blogger experiences some kind of
block and wonders what they should be writing about. It is just
the same with business blogs. The fear of not knowing what to
say on a blog is in fact one of the most common laments I hear
from business bloggers. Full Article

Tips For A Successful Group Meeting Online

Lynette Chandler — Sat, 20 Sep 2008 22:43:43 +0000

The structure of the group meeting online is in many ways no
different from the regular boardroom in-person meeting. It is
important in both types of meetings that the schedule be planned
ahead of time, and that the guests are the right people to make
the decisions you will be having them make. It is also a good idea
in online meetings to have a plan of action or some kind of
accountability at the end of the meeting. Full Article

Guide to the Best Way to Move Webhosts

Lynette Chandler — Sat, 20 Sep 2008 22:43:12 +0000

Here’s a handy checklist for you to keep by your computer when
moving web hosts so the move will go without a hitch Full Article

Seven Things Forgotten When Doing Business Backups

Lynette Chandler — Sat, 20 Sep 2008 22:42:31 +0000

What usually comes to mind when we talk about backups is
backing up the computer and possibly your emails. As small
business owners, we have many more things to consider than just
those basics. Here are some things to backup that you probably
haven’t even thought of. Full Article

Negative Blog Comments Are Not a Bad Thing

Lynette Chandler — Sat, 20 Sep 2008 22:38:49 +0000

Anyone who has a blog knows that the more visitors you get, the
more common negative comments will become. Even if you
normally don’t bother about what others think of you, sometimes
these comments can be very hurtful. Just step back for a minute
before you respond and take time to think. Here are some tips to
help you keep your sanity and make full claim on your blog. Full Article

Smart Conference Presenters Secret Weapon

Lynette Chandler — Sat, 20 Sep 2008 22:36:22 +0000

A great way to promote yourself and your business is to become a
speaker at conferences. It is a lot easier today to get speaking
engagements with the convenience of the internet and low phone
rates. Conference calls and web conferences are everywhere and
there are plenty of people who would be happy to have you as a
guest. Full Article

Three Online Tools For More Profitable Coaching

Lynette Chandler — Sat, 20 Sep 2008 22:33:10 +0000

If you’re a coach then you know all to well that Coaching service
are not an easy thing to sell. People may want and need your
services but so many are not willing to pay out money for it. Now
you’ve decided you want to expand to the internet but are
wondering if it’s even worth the effort? It is! You can build your
coaching business on the internet if you set yourself up with a
marketing plan and follow through on that. Here are three tools
that will help you get starting creating a profitable section of your
business online. Full Article

One Comment Became a New Marketing Strategy

Lynette Chandler — Sat, 20 Sep 2008 22:32:36 +0000

I was recently on a teleconference call where a customer let
everyone on the call know about an amazing story. She said she
had been reading different blogs on the internet and came across
a particular comment that made her take note. Full Article

Audio Conference Calls – Improve Your Response

Lynette Chandler — Sat, 20 Sep 2008 22:31:26 +0000

It’s a fact – people are visual learners. When they hear something
such as a piece of audio or a conference call on a certain topic, it is
just too easy for eyes to wander and minds to do the same. If you
really want to keep a person’s attention it is very important to give
them some kind of visual aid to allow them to stay focused on take
in the maximum amount of information they can. No matter what
type of learner a person is, they will learn more when there is a
focus on what is being discussed at that moment. Full Article

Why You Have to Backup Your Website

Lynette Chandler — Sat, 20 Sep 2008 22:31:03 +0000

When people think of backing up their vital information their
thoughts rarely commit to backing up their websites. Backing up
the information on your hard drive is obvious, but the information
on your websites is just as essential to your business and you
need to have a plan for backing it up. You may think that your web
host or designer will take care of this, but don’t rely on anyone to
do your backing up on something so important. The best laid plans
don’t always work out so having more than one plan is a good
idea. Here are some things that can happen if you don’t plan and
execute the back up of your websites (and many of these actually
happened). Full Article