LadyPens » Lorrie Morgan Ferrero

Your Elevator Speech in 5 Simple Steps

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:55:46 +0000

Last week I had a meeting with a very well-known motivational speaker. I had met him before at a seminar and interviewed him over the phone for a book, so I felt somewhat comfortable. While on the phone interview, I told him I wanted to write for him. He was surprisingly very open to it. As an idea guy, he was bursting with brilliance but short on staff. We discussed possibilities and soon I was set up with a project. Once I finished, I knew there were many others sitting in his office waiting to be sold. But he was so busy I couldn’t connect with him. So, I planned a shopping day near his office (an hour away from me) and asked if I could drop by. Fortunately, his schedule had an opening! Full Article

My 5 Biggest Mistakes of 2006

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:55:07 +0000

As a new year begins, I can’t help but look at how I want to improve my 2007. It’s what all successful entrepreneurs must do – you included! In fact, the more successful you want to BECOME, the more important PLANNING becomes. Full Article

Tell Me What Matters Most …

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:28:54 +0000

Thanksgiving is coming up in America and Canada. I think of it as a time for reflection. I’ve made a concerted effort to bring more balance into my life and work. So now it’s time to give myself a report card to see how I really did. Full Article

Master Your Time, Master Your Income!

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:28:30 +0000

Yep, this subject has really gotten my attention. I am so glad I finally picked up Dan Kennedy’s “No B.S. Time Management for Entrepreneurs,” after meaning to read it for quite some time. You’ve gotta love a time management book that’s short enough to read in a couple hours or less! Full Article

What the BLOG???

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:27:37 +0000

Blogs Are the NEW Secret Weapon for Reaching Your Tarket (target market). Just like you, I hate being marketed to. Every day we’re bombarded with over 3,500 marketing messages. And frankly I’m sick of it! But blogs are different. Blogs are a two-way conversation between blogger and bloggee (plus all the readers in between). Through commenting and cross-linking, you can share feedback. You can build your network. You can become, dare I say it, an Internet celebrity! Full Article

Mastermind Your Way to Success

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:26:36 +0000

What do Mark Victor Hansen, Robert Allen, Anthony Robbins, Andrew Carnegie, Henry Ford, Thomas Edison and Ben Franklin have in common? Full Article

Wisdom from the John Carlton Event

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:25:07 +0000

Can you imagine an event by John Carlton being bad? Me neither. And true to form John’s Big Damn Hot Seat Seminar was eye-opening. But it was a little different than most copywriting seminars. In fact, we only spent a marginal amount of time on actually critiquing copy. Full Article

What the Font?!

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:24:31 +0000

Serif versus sans serif Full Article

What Is YOUR Single Most Important Question About Writing Copy?

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:23:15 +0000

“Psst. Mind telling me your single most important question about writing copy?”
Well I’ve been collecting these questions to find out what my subscribers most need. Full Article

What can Madonna and Martha Teach You About Writing Copy?

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:22:25 +0000

Love â€˜em or hate â€˜em, you can’t argue that pop queen Madonna and domestic doyenne Martha Stewart are two master marketers. One is a calculated maverick who’s stayed at what has to be the world’s toughest and most fickle business for nearly a quarter century. The other turned an at-home catering business into a multimedia empire that even a prison term couldn’t derail.
What lessons can we draw from these power players? Full Article

Three Quick Marketing Makeover Fixes

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:20:28 +0000

Do you like to watch home makeover shows? It’s kind of fun to see radical transformation happen fast (if only because it NEVER seems to work that way in real life), and, as a marketer, I find it interesting to see all the different ways you can â€˜merchandise’ a space to make it more appealing. Full Article

The Super Simple Secret All Copywriters Know

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:19:09 +0000

Wanna know the secret to my success as a copywriter? Once you get this concept, you’re practically guaranteed to boost sales for yourself AND your clients. Full Article

The Shocking Truth About Writing Copy with Ease

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:17:16 +0000

Regardless of some nay sayers, the long copy sales letter continues to be the hub of all direct response copy. But long copy does not work on its own. Much like a wheel, a sales letter won’t do its job without its support spokes. Each of these spokes requires specific copy. Here is how you use the Sales Letter Copy Wheel to get that sales letter rolling along… and boost your bank account at the same time! Full Article

The Power of Storytelling

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:15:13 +0000

I’ll never forget the day I decided to quit my stable $50,000 a year job. Candy, the older assistant who really ran the company, had the radio on in her office. (She actually bossed me around sort of like the Meryl Streep character in “The Devil Wears Prada”. But most of the time she tolerated me. And today she actually invited me to listen in.) The news was blasting the unfolding details about the Columbine tragedy. It was unthinkable. Horrific. I jumped on the Internet and began following the story of two social outcasts plotting out an evil plan to kill their fellow students and teachers. I was especially upset because I had two young sons in elementary school while I was stuck behind a desk, unable to leave. Full Article

The No-Fail Tactic to Keep Them Reading

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:14:21 +0000

Copywriting is a team sport. There is you (the writer) and the reader. But the reader has all the power. She gets to decide when the game’s over. As soon as the reader is gone, no one is there to read the copy! So anticipate what’s going to keep her interested and intrigued ahead of time. Here’s how it’s done. Full Article

The Inconvenient Greening of Red Hot Copy

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:13:18 +0000

I underestimated you. So sorry. Since I vowed to master copywriting in 1999 in an effort to stay home and raise my two sons, I made it my business to hunt down the gurus (both dead and alive), and suck as much information out of them as I could. And learn I did. Full Article

Sales Resistance on the Rise

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:12:24 +0000

Have you noticed it? More and more marketing campaigns are going over the top. They’re trying bolder, more in-your-face tactics. And consumers DON’T like it. Full Article

Insider Secrets to SERIOUSLY Connecting With Your Target Market and Building Priceless Loyalty

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:09:01 +0000

Instead of spending the majority of your time crafting HOW you’re going to sell your audience with your offer, focus on finding out WHO the heck you’re talking to – your target market. Put your attention on the catch and not the pitch. If you’re tossing a baseball to your kid, would you turn around and throw it in the bleachers? (Hopefully not.) Or would you aim it toward his glove so he has a successful catch? If you wanted results, yes, that’s exactly what you’d do. Full Article

5 Ways to Handle Those Pesky Pronouns

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 06:06:22 +0000

In the age of equal rights between the genders, the pronoun lags behind. When we’re forced to choose a pronoun, it’s more often than not male. Attempts at gender-neutral pronouns (witness the “s/he” fiasco) have fallen flat. But you run into danger of isolating the female prospect if she feels you aren’t really speaking to her. Studies (and real life) show females make most of the final buying decisions. So why not make them feel you’re talking to them? Avoiding male pronouns when possible helps. Full Article

The Raw Truth About Persuasion and Copywriting! (Should This Even Be Legal?!)

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 05:53:14 +0000

I get asked all the time, “Lorrie, how can I make my copy more persuasive?” Well frankly it helps if you can speak your prospect’s language. But writing persuasively is more involved than just saying the right words. You need to say them in the right order… and in a way that lowers resistance to new information and is acceptable to his or her mind. One discipline that translates to writing persuasive copy is NLP or Neuro Linguistic Programming. Full Article

One Space or Two?

Lorrie Morgan Ferrero — Sat, 20 Sep 2008 05:51:44 +0000

One of my subscribers writes ‘I can’t hold my tongue any longer…not that that is fun or anything, I just had to tell you something! Just a tiny ‘lil thing. You have 2 spaces after each period. Unless you are typing on an “old fashioned” typewriter, on a computer you use only one space. This is part of my business, graphic design. I hate to criticize but I know you want to be professional and that stands out. It creates a visual break in the copy making it like a stutter in reading. This is a common mistake for those not “in the field”.’ Full Article