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Post by Lorrie Morgan Ferrero:
Your Elevator Speech in 5 Simple Steps
Written on September 20th, 2008 | 0 CommentsLast week I had a meeting with a very well-known motivational speaker. I had met him before at a seminar and interviewed him over the phone for a book, so I felt somewhat comfortable. While on the phone interview, I told him I wanted to write for him. He was surprisingly very open to it. As an idea guy, he was bursting with brilliance but short on staff. We discussed possibilities and soon I was set up with a project. Once I finished, I knew there were many others sitting in his office waiting to be sold. But he was so busy I couldn’t connect with him. So, I planned a shopping day near his office (an hour away from me) and asked if I could drop by. Fortunately, his schedule had an opening! Full Article
My 5 Biggest Mistakes of 2006
Written on September 20th, 2008 | 0 CommentsAs a new year begins, I can’t help but look at how I want to improve my 2007. It’s what all successful entrepreneurs must do – you included! In fact, the more successful you want to BECOME, the more important PLANNING becomes. Full Article
Tell Me What Matters Most …
Written on September 20th, 2008 | 0 CommentsThanksgiving is coming up in America and Canada. I think of it as a time for reflection. I’ve made a concerted effort to bring more balance into my life and work. So now it’s time to give myself a report card to see how I really did. Full Article
Master Your Time, Master Your Income!
Written on September 20th, 2008 | 0 CommentsYep, this subject has really gotten my attention. I am so glad I finally picked up Dan Kennedy’s “No B.S. Time Management for Entrepreneurs,” after meaning to read it for quite some time. You’ve gotta love a time management book that’s short enough to read in a couple hours or less! Full Article
What the BLOG???
Written on September 20th, 2008 | 0 CommentsBlogs Are the NEW Secret Weapon for Reaching Your Tarket (target market). Just like you, I hate being marketed to. Every day we’re bombarded with over 3,500 marketing messages. And frankly I’m sick of it! But blogs are different. Blogs are a two-way conversation between blogger and bloggee (plus all the readers in between). Through commenting and cross-linking, you can share feedback. You can build your network. You can become, dare I say it, an Internet celebrity! Full Article
Mastermind Your Way to Success
Written on September 20th, 2008 | 0 CommentsWhat do Mark Victor Hansen, Robert Allen, Anthony Robbins, Andrew Carnegie, Henry Ford, Thomas Edison and Ben Franklin have in common? Full Article
Wisdom from the John Carlton Event
Written on September 20th, 2008 | 0 CommentsCan you imagine an event by John Carlton being bad? Me neither. And true to form John’s Big Damn Hot Seat Seminar was eye-opening. But it was a little different than most copywriting seminars. In fact, we only spent a marginal amount of time on actually critiquing copy. Full Article
What Is YOUR Single Most Important Question About Writing Copy?
Written on September 20th, 2008 | 0 Comments“Psst. Mind telling me your single most important question about writing copy?”
Well I’ve been collecting these questions to find out what my subscribers most need. Full Article
What can Madonna and Martha Teach You About Writing Copy?
Written on September 20th, 2008 | 0 CommentsLove ‘em or hate ‘em, you can’t argue that pop queen Madonna and domestic doyenne Martha Stewart are two master marketers. One is a calculated maverick who’s stayed at what has to be the world’s toughest and most fickle business for nearly a quarter century. The other turned an at-home catering business into a multimedia empire that even a prison term couldn’t derail.
What lessons can we draw from these power players? Full Article
Three Quick Marketing Makeover Fixes
Written on September 20th, 2008 | 0 CommentsDo you like to watch home makeover shows? It’s kind of fun to see radical transformation happen fast (if only because it NEVER seems to work that way in real life), and, as a marketer, I find it interesting to see all the different ways you can ‘merchandise’ a space to make it more appealing. Full Article
The Super Simple Secret All Copywriters Know
Written on September 20th, 2008 | 0 CommentsWanna know the secret to my success as a copywriter? Once you get this concept, you’re practically guaranteed to boost sales for yourself AND your clients. Full Article
The Shocking Truth About Writing Copy with Ease
Written on September 20th, 2008 | 0 CommentsRegardless of some nay sayers, the long copy sales letter continues to be the hub of all direct response copy. But long copy does not work on its own. Much like a wheel, a sales letter won’t do its job without its support spokes. Each of these spokes requires specific copy. Here is how you use the Sales Letter Copy Wheel to get that sales letter rolling along… and boost your bank account at the same time! Full Article
The Power of Storytelling
Written on September 20th, 2008 | 0 CommentsI’ll never forget the day I decided to quit my stable $50,000 a year job. Candy, the older assistant who really ran the company, had the radio on in her office. (She actually bossed me around sort of like the Meryl Streep character in “The Devil Wears Prada”. But most of the time she tolerated me. And today she actually invited me to listen in.) The news was blasting the unfolding details about the Columbine tragedy. It was unthinkable. Horrific. I jumped on the Internet and began following the story of two social outcasts plotting out an evil plan to kill their fellow students and teachers. I was especially upset because I had two young sons in elementary school while I was stuck behind a desk, unable to leave. Full Article
The No-Fail Tactic to Keep Them Reading
Written on September 20th, 2008 | 0 CommentsCopywriting is a team sport. There is you (the writer) and the reader. But the reader has all the power. She gets to decide when the game’s over. As soon as the reader is gone, no one is there to read the copy! So anticipate what’s going to keep her interested and intrigued ahead of time. Here’s how it’s done. Full Article
The Inconvenient Greening of Red Hot Copy
Written on September 20th, 2008 | 0 CommentsI underestimated you. So sorry. Since I vowed to master copywriting in 1999 in an effort to stay home and raise my two sons, I made it my business to hunt down the gurus (both dead and alive), and suck as much information out of them as I could. And learn I did. Full Article
Sales Resistance on the Rise
Written on September 20th, 2008 | 0 CommentsHave you noticed it? More and more marketing campaigns are going over the top. They’re trying bolder, more in-your-face tactics. And consumers DON’T like it. Full Article
Insider Secrets to SERIOUSLY Connecting With Your Target Market and Building Priceless Loyalty
Written on September 20th, 2008 | 0 CommentsInstead of spending the majority of your time crafting HOW you’re going to sell your audience with your offer, focus on finding out WHO the heck you’re talking to – your target market. Put your attention on the catch and not the pitch. If you’re tossing a baseball to your kid, would you turn around and throw it in the bleachers? (Hopefully not.) Or would you aim it toward his glove so he has a successful catch? If you wanted results, yes, that’s exactly what you’d do. Full Article
5 Ways to Handle Those Pesky Pronouns
Written on September 20th, 2008 | 0 CommentsIn the age of equal rights between the genders, the pronoun lags behind. When we’re forced to choose a pronoun, it’s more often than not male. Attempts at gender-neutral pronouns (witness the “s/he” fiasco) have fallen flat. But you run into danger of isolating the female prospect if she feels you aren’t really speaking to her. Studies (and real life) show females make most of the final buying decisions. So why not make them feel you’re talking to them? Avoiding male pronouns when possible helps. Full Article
The Raw Truth About Persuasion and Copywriting! (Should This Even Be Legal?!)
Written on September 20th, 2008 | 0 CommentsI get asked all the time, “Lorrie, how can I make my copy more persuasive?” Well frankly it helps if you can speak your prospect’s language. But writing persuasively is more involved than just saying the right words. You need to say them in the right order… and in a way that lowers resistance to new information and is acceptable to his or her mind. One discipline that translates to writing persuasive copy is NLP or Neuro Linguistic Programming. Full Article
