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Author Since: 2009-05-20
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About: Leslie Truex: Leslie Truex, also known as The Pajama Mama, truly knows how to combine comfort with making a living. For over a decade she has been working at home, often in her pajamas, and helping others do the same. Leslie is the owner of Work-At-Home Success and the author of The Work-At-Home Success Bible (Adams Media 2009). She has also shared her insights into working at home on The Daily Buzz, CNN.com and in a host of other media outlets.

Post by Leslie Truex:

Power and Influence of Mommy Bloggers

Written on March 28th, 2011 | 0 Comments

While many may dismiss mom blogs as another form of gossip and talking about spit-up, the reality is that mom blogs have a great deal of influence particularly in the consumer market place. A good example of this is the controversial Motrin commercial. On a Friday in November 2008, Motrin launched an online video ad meant to sympathize with moms who carry their babies in packs or slings as opposed to pushing them in a stroller. However the video suggested that moms who carry their babies in packs do so to look like an “official mom” and that the pain of carrying a baby in a pack makes moms look “tired and crazy”. Within hours of the video going online, it was one of the most popular topics on Twitter, but not because women felt like Motrin understood their pain, but because they were offended. Full Article

What is the Right Home Business for You?

Written on June 4th, 2009 | 0 Comments

How to Choose a Profitable Affiliate Program

Written on May 25th, 2009 | 0 Comments

Affiliate marketing is one of the fastest, easiest and affordable ways to start earning an income online. However there is much more to affiliate marketing than signing up and posting your affiliate link. Just like any other work-at-home venture, starting and running an affiliate marketing business requires research and planning. One of the most important aspects of that research is determining which affiliate programs to promote. Full Article