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Post by Joy Chudacoff:
Smart Women Give Their Business a Marketing Makeover
Written on January 26th, 2012 | 0 CommentsWhen you begin your journey as a woman entrepreneur, your most important action step is to get clients and create a “buzz” about your product or service so you can keep the business alive and get on a path to profitability. With effective marketing, your business will grow and over time, word will spread about the results people are getting when they work with you. If becoming a leader in your industry is a goal for you, now will be the time to consider an updated look in your business – a new brand image – both personally and professionally. Full Article
Smart Women Have Rituals for Success
Written on January 11th, 2012 | 0 CommentsRecently, I’ve had the opportunity to travel to multiple women’s conferences and speak to scores of women entrepreneurs about their Big Ideas, Dreams and Goals. Questions come up on a range of topics including how to start a business to taking an existing business to the next level of success. One question that seems to have a recurring theme right now is “How do I create a successful business while maintaining work/life balance?” Great question! And one that deserves an answer with some solid tips and solutions. Full Article
Smart Women And The 5 Fundamental Questions for Business Success
Written on December 28th, 2011 | 0 CommentsI’m finding that many women entrepreneurs are reflecting on their year and a question that seems to be on the minds of many is: “What are tools and strategies I need for my business to take a big leap in the New Year?” As I reflect on this question, I realize the answer is two-fold. If you are serious about making 2012 the year that you soar in business and make big leaps in income, you must first ask yourself a few questions (and get honest with yourself about the answers): Full Article
Smart Women And The 4 Entrepreneurial Phases
Written on October 6th, 2011 | 0 CommentsWhen you start a new business or take action on a big idea that you’ve had brewing for a while, it can be a very exciting time. You begin to get a taste of what entrepreneurship can feel like; you’re in control of your own schedule, maybe you worked for someone else and you’ve escaped the rigid 9-5 routine and you’ve become your own boss – life feels good. Full Article
Smart Women Have Their Own “Hermageddon”
Written on August 10th, 2011 | 0 CommentsDid you hear about “Carmageddon?” Several weeks ago, the 405 freeway (noted to be one of the busiest freeways in the nation) that runs through Los Angeles closed for a weekend period of 53 hours for repairs. This created a frenzy here in Los Angeles called “Carmageddon” which forced residents to think creatively about their weekend travel plans. Many people (including yours truly) decided to stay home and avoid any hassles. I made a firm decision that if I couldn’t get to my destination on foot or by bicycle, I’d just stay home. This got me thinking about how Smart Women create their own “Hermageddon” to relax, recharge, renew and repair their own lives. Full Article
Smart Women, Niche Marketing and Yoga Johnny
Written on August 5th, 2011 | 0 CommentsIn my work with women, a frequent question is, “How important is it for me to finely niche my marketing message?” My answer is always, “Extremely important.” The reason is 3-fold: Full Article
Smart Women Make a Difference
Written on June 30th, 2011 | 0 CommentsI struggled a bit this week on what I wanted to share with you. I place a high value on making sure I give you timely information that you can use right away to take your life and your business to the next level of fulfillment, happiness and success. On the one hand, I wanted to write about June being the halfway mark in your business and now is the perfect time to take a mid-year inventory of what’s working and what’s not working so you can make the shifts necessary to meet your goals by the end of the year. Full Article
Smart Women And The Tug of Transition
Written on June 17th, 2011 | 0 CommentsRecently, I attended a surprise 50th birthday party for a good friend from college. I had a fantastic time reconnecting with old friends and discovering new ones as well. One of the biggest Aha’s for me during the weekend festivities was the realization that most of my time is spent with entrepreneurs—people who have made the jump to self-employment and choosing to do it their way. Many of the people I spent time with at this weekend event were employed by someone else. The topic of conversation was quite different for me yet it was illuminating to learn and see life from their perspective. Full Article
Smart Women Create
Written on May 23rd, 2011 | 0 CommentsWomen are the most creative beings on earth. You have inspiring ideas and daring dreams, however it can sometimes be a challenge to get the dreams out of your head and onto paper so you can design a plan to make it happen. Most likely, your “to-do” list is overflowing and your Big Idea hasn’t found a way to make it to the top of the list. Full Article
Smart Women Never Quit
Written on April 28th, 2011 | 0 CommentsMy 8 year-old daughter Jenna never met a sport she couldn’t master – until last week. Whether it’s soccer, baseball, basketball or skateboarding, Jenna typically does well right away. Yesterday was a very different story. Full Article
Smart Women in a Wild, Wacky World
Written on April 12th, 2011 | 0 CommentsWith everything that’s going on in the world right now, I hesitated to write this article. However, I felt called to share my reflections with you. There has been so much despair and devastation in the world lately that when something happens to us personally, we can try to shrug it off because “compared to what’s going on in the world, this is minor.” (This has been my “mantra” over the past week.) Although I believe this to be true, when something happens to you personally, it feels real and challenging. It can paralyze you and keep you from moving forward. It’s essential that you acknowledge what’s happening and find solutions to manage the madness of life. Full Article
Smart Women Make a Great First Impression
Written on March 25th, 2011 | 1 CommentA few days ago, our family made a trip to the local bank here in our community so that our children could open their first savings account. The piggy banks were overflowing with money due to various visits from the tooth fairy, as well as rewards for all of their good deeds around the house. What happened when we entered the bank made a big impression on me and got me thinking about how Smart Women entrepreneurs always make a good first impression. Full Article
Smart Women and the 4 Basic Marketing Solutions
Written on February 28th, 2011 | 0 CommentsMy 10 year-old son is studying health and nutrition at school and he’s very excited about it. He came home yesterday and asked me to sit down with him so he could explain everything he’s learning. He shared the 4 basic food groups that our family should be eating (vegetables, fruit, meat and grains) as well as some suggestions on what I might prepare for dinner so that our family becomes “balanced.” Last night after he went to bed, I was reflecting on our conversation and thinking about how Smart Women need 4 basic marketing solutions in order to realize their entrepreneurial goals. Full Article
Smart Women Dream Big
Written on January 27th, 2011 | 0 CommentsA few days ago, I was visiting my daughter’s second grade class and the teacher started a discussion about Martin Luther King and the importance of having dreams. The children’s ideas about dreams were interesting, “Being able to make your own decisions,” “Peace in the world, no war,” “Stop cutting down trees to save the environment.” Then the teacher went a step further and gave them a piece of paper to help them create their own “Dream Story Organizer.” I thought I’d share that with you today. Full Article
Smart Women Step Into Their Gift
Written on January 14th, 2011 | 0 CommentsToday, I wanted to give you something special, yet practical that you could use right away to create momentum and positive energy in your life as you step into 2011. Full Article
Smart Women Plan Ahead
Written on December 31st, 2010 | 0 CommentsRecently, I made a trip to the DMV (Department of Motor Vehicles) here in Los Angeles to renew my driver’s license. I made a smart choice by scheduling an appointment for my renewal rather than “winging it” as a “walk in.” As I approached the DMV in my car, I saw scores of people forming a line that wrapped around the outside of the building. As you can imagine, my heart began to race at the prospect of standing in a line that long. I began a mental scan of my “to do” list in my head with a bit of anxiety about how lengthy this process might be. Full Article
Smart Women and The Way Things Are
Written on December 28th, 2010 | 0 CommentsRecently, I traveled to the East coast to see my Dad who’s experiencing some health challenges. I spent a considerable amount of time in medical facilities and meetings with physicians. One morning when I was feeling tired and in need of some self-care, I decided to visit the local salon for a wash and blow dry. When I arrived, there was no wait and I was immediately taken back to the area where they wash your hair. As I took my seat in the chair, I asked my signature question. It’s the same question I ask everyone I come in contact with when I’m out and about: “How is everything going?” This one question typically has three answers: Full Article
Smart Women Know Success Leaves Clues
Written on November 30th, 2010 | 0 CommentsHave you ever wondered what the real secret to success is? Do you ever read articles about women entrepreneurs who’ve accomplished their dreams and think, “Now how did she do that?” I know I have. I’m always in search of better, more effective ways to achieve my goals both personally and professionally and I look to women who’ve walked the path of entrepreneurship before me. The good news is success leaves clues and if you’re open to hearing what other successful women entrepreneurs share about their journey, you can save yourself a lot of time (& money). Full Article
Smart Women Get Off the Sidelines
Written on November 12th, 2010 | 0 CommentsSoccer season has arrived and my kids are avid players. In the fall, we live the AYSO mantra, “All Your Saturdays Occupied.” Fortunately, I enjoy watching my kids play sports so it’s a lot of fun. One of the AYSO rules is staying off the field if you’re not officially involved in the game. If you’re not a player, coach or referee, you do not cross the line onto the playing field. This got me thinking about how Smart Women need to get off the sidelines and become a player in their Big Ideas, Dreams and Goals if they really have a desire to make them happen. Full Article
Smart Women Get Out of the Office
Written on October 20th, 2010 | 0 CommentsWith summer behind us and kids back in school, women entrepreneurs are flocking to conferences and events to connect with other entrepreneurs and discover new ways to grow their business. Whether you’re in a startup phase or you’ve been in business a few years, getting out from behind your desk and showing up at events is one of the most effective “offline” marketing tools you can use. Full Article
