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Post by Joy Chudacoff:
Smart Women Use Speaking to Grow Their Business
Written on August 20th, 2010 | 1 CommentA few weeks ago, I took some time to evaluate where most of my clients come from and the two areas where I consistently receive highly qualified clients are referrals from happy clients and public speaking. It’s essential that you spend your valuable time doing the things that consistently bring you the clients that you love to work with. This week, I’m going to focus on public speaking as I get many questions from Smart Women on this topic. Full Article
Smart Women Practice Quality Not Quantity
Written on August 18th, 2010 | 0 CommentsLast weekend, I spent the day alone with my 7 year old daughter Jenna and it was grand. We went shopping, had lunch together and enjoyed a great afternoon. I felt a much stronger bond with her when the day ended. This got me thinking about how it’s the quality of the time you spend and not the quantity that matters in every area of your life. Full Article
Smart Women, American Girl® and Building Your Brand
Written on August 18th, 2010 | 0 CommentsA few weeks ago, I took a vacation with my family to New York City. While there, we visited the American Girl® store. My daughter Jenna loves this store, and it’s easy to understand why so many girls are attracted to this brand. When you enter the store, the “experience” begins. This got me thinking about how Smart Women could learn from American Girl® how to build a business image or brand that lasts. Full Article
Smart Women, LeBron James and the Need to Be You
Written on August 13th, 2010 | 0 CommentsBy now, everyone knows that LeBron James, one of the world’s greatest basketball players, has left the Cleveland Cavaliers after 7 years. He’s finally made a decision to make the Miami Heat his new home where he will continue to exercise his passion, energy and talent for the game. LeBron took a lot of “heat” for his decision to leave his home state. You may be asking yourself, “Why should I care?” As I watched the reaction to his decision, it got me thinking about how Smart Women have similar situations in their life as well. Huh? Full Article
Smart Women Make It Happen
Written on August 13th, 2010 | 0 CommentsA few days ago, I happened to get caught in the typical bumper to bumper LA traffic near the location of my last “job” before I began my journey as a woman entrepreneur. I had some time to reflect on where I was back then and where I am today. As the images of my life passed through my mind much like the scenes in a movie, I asked myself, “How did I go from where I was back then to where I am today?” The answer popped into my mind almost immediately: I took action. Smart Women make their Big Ideas, Dreams and Goals happen. Full Article
Smart Women Have an “Online” Presence
Written on August 5th, 2010 | 0 CommentsI just listened to a teleclass with social media expert, Amber Mac where she shared a few tips to help your business become more visible online. In order to achieve ultimate success, you need both an online and offline presence. In my article last week, I offered some tips and solutions on the value of an offline presence. Today, I’m sharing some key online presence tips. Full Article
Smart Women Take Their Business Offline
Written on August 5th, 2010 | 0 CommentsThe other day, I was speaking with a smart woman entrepreneur and at one point she said, “Joy, I think I need to take my business offline.” My response? “Bravo!” In today’s world, with all of its moving parts and the opportunities to build an online business, I sometimes see entrepreneurs leaving a valuable tool out of their marketing plan—building “offline” relationships to create another stream of referrals. Full Article
Smart Women Understand “Life is an Occasion”
Written on August 2nd, 2010 | 0 CommentsA few nights ago, we watched “Mr. Magorium’s Magical Emporium” with Dustin Hoffman and Natalie Portman. It’s a fun and light family movie with a wonderful message. I won’t give away the plot or ending, however at one point in the movie, Dustin Hoffman (Mr. Magorium) smiled and said to Natalie (who at the time was going through a big life transition) “Your life is an occasion; rise to it.” This got me thinking about how Smart Women know this well. Full Article
Smart Women Keep Showing Up
Written on August 2nd, 2010 | 0 CommentsMy 7 year old daughter Jenna loves to play baseball. In fact, she loves it so much she’s willing to play in a league where over 90% of the players are boys. We are nearing the end of the season and playoffs begin in a few days. She’s struggled to keep up with the team, playing mostly in the outfield and typically last in the batting order. Last Saturday, she had her best game of the whole season. It’s clear that she has gone to another skill level. This got me thinking about how Smart Women know the value of “showing up” when they have a strong desire to accomplish something. Full Article
Smart Women Have a Winning Offense
Written on May 21st, 2010 | 0 CommentsRecently my children’s little league baseball team was defeated—badly. At one point, I looked at another mom and said, “Please let the bloodshed end!” After the game, the coach brought the team into the dugout to review what worked and what didn’t work. He began with a review of the other team’s performance. One boy piped in, “They sure hit well when they were at bat.” Another boy said, “And they were good at stealing bases!” This got me thinking about how Smart Women need a good offense to win this game we call entrepreneurship. Full Article
Smart Women and the Game of Entrepreneurship
Written on May 14th, 2010 | 0 CommentsA few days ago, my 7 year old daughter came home with what I thought was a challenging school project—designing and creating her own game from scratch. Jenna was stumped at first. She came up with a few ideas but then quickly gave up as she found some “glitches” in her plan. This got me thinking about Smart Women and the game of entrepreneurship. Full Article
Smart Women Know Who to Ask
Written on May 7th, 2010 | 0 CommentsHave you ever had a Big Idea that you were over the moon about only to have your hopes dashed because you shared it with someone who you trusted and they told you (typically in a very flat tone) “that will never work.” I’ve had this unfortunate experience happen to me on more than one occasion over the last two decades as an entrepreneur. It’s painful isn’t it? You get all excited about the possibility of living your passionate life and someone pops the air in your dream balloon! Full Article
Smart Women Have a Good Eye
Written on April 23rd, 2010 | 0 CommentsThis past weekend, I was sitting in the bleachers at our local park watching my children play little league baseball when I heard the weekly mantra from their coach as each child took their position at bat: Full Article
Smart Women Serve It Up The Right Way
Written on April 6th, 2010 | 0 CommentsHave you ever heard the phrase opposites attract? This can be true of my husband Greg and I when we go out for dinner together. I like fine dining with beautiful menus, fine wine and those heavy linen napkins. Greg prefers more casual dining where someone takes your order or you place your order at the counter and sit wherever you can find a spot. We both enjoy two different kinds of experiences. This got me thinking about how Smart Women need to offer their ideal client what they want and prefer if they have a desire to grow their business. Full Article
Smart Women Entrepreneurs Can Learn a Lot from the Olympics
Written on March 19th, 2010 | 0 CommentsOver the past few weeks, I’ve enjoyed watching the Winter Olympics with my family. I find the Winter Olympic Sports exciting and I’m in awe of the skill and determination of the athletes. As I watched the closing ceremonies and listened to interviews with those athletes who were taking home the “gold,” I was reminded how Smart Women entrepreneurs could learn a lot from Olympic athletes. Full Article
Smart Women Have a Marketing Mantra
Written on March 12th, 2010 | 0 CommentsI recently attended a conference for women business owners and ran into a woman I had not seen for some time. She looked a little unhappy when I approached her. I asked her if everything was going well and she shared with me that she had just lost a big client. In fact, this big client was more than 50% of her business. Wow! I’d be upset too. She was in the process of figuring out what to do next to rebuild her business back to a successful place. As we talked, I started thinking about the “golden” rule in business for Smart Women: Always have a marketing “mantra.” Full Article
Smart Women and the Race Against Time
Written on March 5th, 2010 | 0 CommentsOver the last few days, I’ve spent some time with women entrepreneurs who are all having the same challenge—the race against time or “time management.” Whether you are an attorney, a fitness professional or a business coach, time is the like the elusive lover—you can never get enough! Here are a few comments I heard over the last few days: Full Article
Smart Women Entrepreneurs, Solids, and Fluids
Written on February 26th, 2010 | 0 CommentsA few weeks ago, our family took a trip to the California Science Center for their “family lab day.” It was a fun and educational experience. There was one experiment that had to do with the difference between solids and fluids, and it got me thinking about Smart Women entrepreneurs and their businesses. Does your business need to be solid or fluid? Actually, both. Full Article
Smart Women Give Their Clients an Experience
Written on February 5th, 2010 | 0 CommentsLast week, my husband Greg and I went mobile phone shopping. I had one of those flip phones that allows you to make phone calls and that’s about it. I couldn’t email anyone or look up anything on the web. I really needed a better way to stay connected! Full Article
Smart Women Share Their Pearls….
Written on January 26th, 2010 | 0 CommentsOne of the birthday “traditions” in our family is when a member gets to a certain age, they share one “pearl of wisdom” for each decade they have lived. Full Article
