LadyPens » Alice Seba

Writing from the Heart – How to Really Connect With Your Audience

Alice Seba — Thu, 02 Sep 2010 09:09:25 +0000

One of the best ways to draw repeat visitors, build a community around your website and motivate sales is to connect with your audience. When content is your single most powerful and effective marketing tactic, it makes sense to use it to forge that connection. However, writing from the heart can be a challenge for some. Here are a few ways to let your words create a bridge between you and your website visitors. Full Article

Different Types of Content You Can Add To Your Website

Alice Seba — Thu, 02 Sep 2010 09:07:54 +0000

Understanding that you need content on your website is just the beginning. The next step in the process is actually creating that content so your online business can flourish. In order to continue to prospect you’ll also want to create a content strategy that includes publishing new content on a regular basis. This of course creates a challenge. How do you create all that content? Variety and options help. Let’s take a look at the different types of content you can add to your website. Full Article

Repurposing Your Content – Easy Tips and Ideas

Alice Seba — Thu, 02 Sep 2010 09:05:59 +0000

One of the best ways to get more bang for your buck is to learn how to repurpose your content. In addition to getting your money’s worth, it also maximizes your time and effort. Here are six tips and ideas for repurposing your content. Full Article

What’s Your USP? – How to Be Unique and Memorable

Alice Seba — Thu, 02 Sep 2010 09:04:33 +0000

If you’re looking for an extra edge over your competition, you can’t go wrong with a strong USP, Unique Selling Proposition. Many people stumble over this concept and we’re here to clear it up. Let’s take a look at five tips to be unique and memorable. Full Article

Why Content Is King to the Search Engines (And Your Visitors)

Alice Seba — Thu, 02 Sep 2010 09:01:54 +0000

You’ve probably heard that content is king, or queen, online and without it a website cannot survive. It’s true. Content is the key to your success. To understand why content is crucial to the success of any website it makes sense to first consider your own behavior when you go online. Full Article

Adding Interactivity Your Website – Why It’s Essential

Alice Seba — Fri, 06 Aug 2010 09:43:16 +0000

The Internet is a rapidly changing entity. A few years ago all that was required for a profitable business was a static brochure website. Then people realized the necessity for information online and content became the focus. Full Article

Why Your Online Business Needs a Newsletter

Alice Seba — Fri, 06 Aug 2010 09:42:10 +0000

Are you looking for an increase in customers, traffic and profits? Whether you own an online business or a brick and mortar establishment, or both, a newsletter can really boost your bottom line. Full Article

Five Easy Tips to Help You Write More Content

Alice Seba — Fri, 06 Aug 2010 09:40:47 +0000

Content rules the internet. And while video and audio content are certainly a force to be reckoned with, print content still rules the bandwidth. As an online business owner, that means one thing – writing content. However, writing tons of content can take tons of time, right? Well, it doesn’t have to. Full Article

5 Quick and Easy Ways to Improve Your Website

Alice Seba — Fri, 06 Aug 2010 09:38:59 +0000

Your website is your bread and butter. It’s the means by which any internet marketer actually makes money online. Therefore, it’s important to spend time on a regular basis improving your website. While many people avoid this process or make it an annual “spring cleaning” type of project, you can actually accomplish much in a short period of time. Here are 5 quick and easy ways to improve your website. Full Article

Niche Research – Easy Tips and Ideas

Alice Seba — Fri, 06 Aug 2010 09:36:19 +0000

Researching a niche can be a long, complicated and often frustrating process. You know the end result will be a profitable online business yet finding the time, information and energy to get the job done seems near impossible. Don’t give up! Full Article

Easy work at home ideas for WAHMs

Alice Seba — Thu, 01 Jul 2010 20:15:11 +0000

Being able to work at home is a dream for many women. However, sometimes they’re not sure what options they have. They wonder, is it really possible to work at home? Yes it is possible, and there are many ideas you can choose from. Full Article

Easy Website Building Tips for WAHMs

Alice Seba — Thu, 01 Jul 2010 20:12:56 +0000

Good for you, you’ve taken the plunge and now you’re work at home mom (WAHM)! But every business owner needs a website to be taken seriously. As a WAHM, you probably don’t have a lot of time or money to spend on getting your first website up. You have much more important things to do, like find customers and spend time with the kids. However, having a professional-looking website will make you stand out as someone who is serious about her business. Full Article

Easy and affordable marketing ideas for WAHMs

Alice Seba — Thu, 01 Jul 2010 20:10:55 +0000

Now that you’re a work at home mom (WAHM) you need to start marketing your business so others can learn about you and what you can do for them. A lot of people are nervous when they think of marketing their businesses. They think they have to be very aggressive. They also think it is going to be hard to do, or very expensive. However, some of the most effective marketing techniques cost very little, and might even be free. They are also very easy to do. Full Article

Why direct sales is a great option for WAHMs

Alice Seba — Thu, 01 Jul 2010 20:09:05 +0000

If you’ve decided to be a work at home mom (WAHM) you have a lot of options to explore. You might decide to telecommute, work for a company from your home. You could be interested in starting your own business. One option that is appealing for a lot of WAHMs is to join a direct sales opportunity. That might be the perfect work at home option for you too. Full Article

Why providing a service online is a great option for WAHMs

Alice Seba — Thu, 01 Jul 2010 20:06:03 +0000

You might be thinking of becoming a work at home mom (WAHM) and making money online. There are many options for WAHMs who want to earn money on the internet. Many of them are choosing to start a service business and provide their service online. If you have a skill or talent that people would pay you for, that might be good option for you too. Full Article

Become an Information Publisher

Alice Seba — Tue, 18 May 2010 12:25:16 +0000

Do you know a lot about a certain topic? Is it something you love to talk about? When people have questions on the topic, are you the first person they come to? Did you know you could turn your knowledge into an online income by becoming an information publisher? Full Article

Take Your Knowledge Online

Alice Seba — Tue, 18 May 2010 12:23:23 +0000

Many moms have dreams of making money on the internet, but wonder where to start. You might be surprised to learn that you possibly already have a skill that you can provide online. Even better, there are likely many people who are willing to pay you well for providing that service for them. Full Article

Sell Your Crafts Online

Alice Seba — Tue, 18 May 2010 12:20:41 +0000

If you love to make crafts, you might already be selling your creations at local markets and to friends. But have you thought about taking your craft business online? Doing so can give you more exposure, greater visibility, and bring in a lot more sales. Local shoppers will visit to learn more about you. You can also sell your crafts to people all across the country. Full Article

Quick and Easy Home Business Ideas

Alice Seba — Tue, 18 May 2010 12:18:03 +0000

One of the most common myths about starting an home business is that they take a lot of time and money to set up. That simply isn’t true. In fact, you can set up a business in under a week and then profit from it for years to come. Here are some quick and easy home business ideas you can start right now. Full Article

Creating A Service Website That Sells

Alice Seba — Tue, 18 May 2010 12:15:26 +0000

You’ve started a service business from home. Now all you need is some paying clients! That means you’re going to need a website to sell your services. Full Article

Quick Traffic Strategies

Alice Seba — Mon, 26 Apr 2010 12:15:23 +0000

Whether it is feet through the front door of a store or clicks onto your website, to build a sustainable business that generates sales a business owner needs traffic. You want to get as large a percentage of your target audience interested in your business as possible. Full Article

5 Website Mistakes to Avoid

Alice Seba — Mon, 26 Apr 2010 12:13:43 +0000

Some websites are successful not because they’ve discovered the secret to success but simply because they avoid some of the major mistakes new website owners make. Full Article

3 Tips for Building a Website to Promote Your Service Business

Alice Seba — Mon, 26 Apr 2010 12:11:59 +0000

One of the fastest ways for a budding entrepreneur to leverage the power of the Internet and start generating an income is to start a service business…online. Full Article

Easy Search Engine Optimization Strategies

Alice Seba — Mon, 26 Apr 2010 12:09:47 +0000

Search Engine Optimization or SEO is a technical sounding term that’s simply a strategy for making your website relevant to your target audience and structuring your website in such a way that it will be found by search engines when your keywords are entered by users. Full Article

Putting YOU Into Your Website

Alice Seba — Thu, 15 Apr 2010 15:02:28 +0000

It’s been said again and again that relationships are the key to a successful business. When running a business online the relationship between online business owner and reader develops when the owner’s voice or personality is reflected in that website. Full Article

Direct Sales Consultant? Why You Need A Website

Alice Seba — Mon, 29 Mar 2010 16:39:46 +0000

Picture this: You meet a prospective customer named Ellen in a line-up at your local supermarket. It turns out that not only is Ellen interested in your product, she likes buying from people she knows. She asks for your card and promises to call you. Full Article

Website Success Strategies for Service Providers

Alice Seba — Mon, 29 Mar 2010 16:36:33 +0000

There is a big market for a variety of services that can be delivered online. In fact, one of the fastest ways to generate income with an online business is to offer a service. Examples of successful online service businesses include graphic design, virtual assistance, web content writing, life coaching and marketing consultation. Full Article

5 Tips for Creating a Website that Sells

Alice Seba — Mon, 29 Mar 2010 16:33:51 +0000

There was once a time when becoming a serious business owner meant you had to invest significant dollars into leasing commercial space. You might spend thousands of dollars in rent before a single sale. That’s not feasible for many small business owners and why the Internet has created such enormous opportunity for success for so many people worldwide. Full Article

How To Write Great Content In A Snap

Alice Seba — Mon, 29 Mar 2010 16:27:04 +0000

Many small business owners launching websites today create and manage their own website content. There are some tried and true strategies for ensuring that the content you create helps to support your marketing and sales objectives. Full Article

Listen… Then Reach your Target Market

Alice Seba — Sun, 04 Oct 2009 13:16:46 +0000

Are you one of the many who feel that their audience isn’t listening to what they have to say? Content site and blog owners work hard to bring good quality content to their readers but are disappointed when it isn’t taking root with the readers. Full Article

Great Audio and Video Begin with Words… The Written Word

Alice Seba — Sun, 04 Oct 2009 13:13:45 +0000

Audio and especially video, are buzzwords of the day when it comes to content marketing. Multi-media is cheap to produce and can be consumed by a large chunk of Internet users. Plus, it can really pack a punch with connecting to your reader. Full Article

Creating Profitable Mommy Blogs

Alice Seba — Sun, 04 Oct 2009 13:10:50 +0000

Mommy bloggers are everywhere. They’re getting media attention, have large followings of faithful readers and exert plenty of influence Most recently, the boycott of Marriott hotels due to inconsiderate comments by the company concerning an incident (after a mother was sexually assaulted in their parking lot) and last year, the Motrin Moms battle have undeniably cemented their voice in cyberspace. But, the fact that moms influence buying in the marketplace, is nothing new. Full Article

How Killer Copy Can Potentially Kill a Long Term Business

Alice Seba — Tue, 21 Oct 2008 14:28:19 +0000

Killer Copy (n): Emotionally-based website sales copy designed to sell a product to as many prospects as possible. Full Article

Three Tips for Improving Your Copywriting Skills

Alice Seba — Sun, 19 Oct 2008 11:24:55 +0000

If you sell any type of product, itâ€™s no secret that copywriting skills (or a skilled copywriter on hand) goes a long way to selling more. We have just a few moments to grab a visitorâ€™s attention, draw them into our offer and make the sale. We need to anticipate their objections and questions because most will click away to another seller instead of sending you an email to ask. Full Article

Don’t Have a Copywriting Swipe File? Here Are 3 Reasons Why You Should Get One

Alice Seba — Fri, 17 Oct 2008 17:21:48 +0000

When I first heard someone say “swipe file” in regard to copywriting a few years back, I was horrified. If you’re not familiar with the term, it’s basically keeping a folder (printed or digital) of sales copy to refer to when crafting your own copy. Full Article

Nervous about Selling to Your List? Get Over It with These Tips

Alice Seba — Wed, 15 Oct 2008 17:21:46 +0000

If I had a dime for every time I heard an online business owner say, â€œMy subscribers get angry when I try to sell something,â€ Iâ€™d be a ridiculously wealthy woman. Unfortunately, I canâ€™t make dimes that way and you canâ€™t make money from your list with this type of mindset. Full Article

Building Your List with Freebie Giveaways: The Missing Ingredient

Alice Seba — Mon, 13 Oct 2008 16:20:26 +0000

You may have heard other online business ownerâ€™s say that itâ€™s a good idea to offer some kind of freebie to entice your visitors to sign up for your mailing list. That way youâ€™ll get more people on your list that you can turn into subscribers. Full Article

Can I Email My Mailing List Too Often? Tips for Your Unique Business

Alice Seba — Mon, 13 Oct 2008 16:16:51 +0000

Have you ever worried if youâ€™re emailing your list too often? Have you had nightmares about losing subscribers, getting angry hate email and other horrible things? Full Article

Being a WAHM is Serious Business

Alice Seba — Mon, 06 Oct 2008 03:10:22 +0000

I’ve been working closely with work at home moms for over 3 years. It’s great to connect with other mothers who share the same goal – to build a business that earns great money, so we can stay home with our kids. Full Article

But I Need to Make Money Now: How to Work from Home

Alice Seba — Mon, 06 Oct 2008 03:09:26 +0000

A subscriber to my newsletter recently asked: Full Article

Who Cares What YOU Think?

Alice Seba — Mon, 06 Oct 2008 03:08:24 +0000

“I hate pop-ups!” Full Article

Providing a Service? But Thatâ€™s Not Passive Income!

Alice Seba — Mon, 06 Oct 2008 03:07:28 +0000

Because I love to see people get the most out of their online businesses and personal lives too, I always encourage business owners to create as much passive income as possible. That way, you’ll have time for the more important things in your life. Still, when we are in need of money, the Internet is a GREAT place to start building an income by providing a service to others. If you decide to provide a service as a means of making money from home, always make sure you are making the most of your time and are working to create the easiest to manage service business as you possibly can. Full Article

How to Make Your Own Web Page

Alice Seba — Mon, 06 Oct 2008 03:06:48 +0000

Whether it’s for business or personal use, it seems like everyone has a web page these days. That may be because it’s become so affordable and easy to put a web page together. Web page building is no longer for the “tech geeks”. Full Article

Do I Need a Web Designer?

Alice Seba — Mon, 06 Oct 2008 03:06:08 +0000

When business owners decide to take business online, the question always comes up, “Do I need a web designer or can I build my own website?” Full Article

Stop Complaining and Make a Change

Alice Seba — Mon, 06 Oct 2008 03:04:48 +0000

Lately, I’ve seen a lot of online service-based business complain that cheaper alternatives are driving them out of business. I’ve seen virtual assistants angry that anyone would work for US $10 per hour. I’m surprised by that anger because $10 is above the minimum wage in every single state in the U.S. and province in Canada (2005 statistics). Yes, I know running a VA business carries expenses, but many people working online just want enough to be able to stay home, instead of trudging to a crappy job. Good for them for being resourceful. Full Article

A Long-Term Strategy for Securing Affiliate & Joint Venture Details

Alice Seba — Mon, 06 Oct 2008 03:03:55 +0000

If you want star affiliates in your market to join your affiliate and promote your products, you really have to go out and find them. You can certainly promote your affiliate program on your own website and to get people to sign up, but the best results come when you go out and find your own joint venture partners…and it sounds like you already understand that. Full Article

Hooking Up on the Internet

Alice Seba — Mon, 06 Oct 2008 03:02:18 +0000

No, I’m not talking about THAT kind of hooking up…this is a business article, for goodness sakes! I’m talking about building mutually beneficial relationships with other online business owners. That’s the kind of hooking up that will propel your business to long-term success. Full Article

Going Beyond Ebooks – Adding Value & Usability to Your Info Product

Alice Seba — Mon, 06 Oct 2008 03:00:26 +0000

Many people immediately think of ebooks when they hear the words “information product”, but there’s so much more you can do with your information products that will make your products more useful to your customers AND will help you make more money. Full Article

The Confidence to Create Your First Information Product

Alice Seba — Mon, 06 Oct 2008 02:59:24 +0000

It’s no secret that information products can be a highly profitable online business. For products like ebooks, mp3 recordings and other digital downloads, the start-up and overhead costs are minimal – allowing for a high profit margin. In addition, the ability to attract affiliates with high commission percentage gives you a great advantage in the online marketplace. But maybe you just don’t think your idea is good enough. Or maybe you don’t think you’re a good enough writer. Enough! You’re a smart cookie with great ideas – and with the right plan, you can make your information product a success. Full Article

The Key to Internet Success â€“ Getting to Know You

Alice Seba — Mon, 06 Oct 2008 02:58:05 +0000

I can’t seem to get the song from the “King & I” out of my head as I prepare to write this article Full Article

How Do I Generate More Online Leads for My Direct Sales Business?

Alice Seba — Mon, 06 Oct 2008 02:56:47 +0000

Hereâ€™s a question I recently received from a subscriber who was looking for more leads for his direct sales business. He wrote: Full Article

Work Smarter, Not Harder â€“ The 4 Keys to a Lower Maintenance and More Productive Online Business.

Alice Seba — Mon, 06 Oct 2008 02:52:01 +0000

Here’s something that most online business owners struggle with – Working too hard for not enough return. Eve when the return’s are good, the hours can be grueling. Full Article

Want to Make Money from Home Quickly? Offer A Service (Part 1)

Alice Seba — Mon, 06 Oct 2008 02:50:45 +0000

People constantly ask me how they can start earning a steady income from home relatively quickly. The inevitable answer is to try providing a service that is in demand. Full Article

Easy Steps for Creating your First Information Product

Alice Seba — Mon, 06 Oct 2008 02:43:14 +0000

If you’ve been thinking of writing your own information product, here are a few tips to help you get started. Full Article

Why Every Smart Marketer Should Have Their Own Information Product

Alice Seba — Mon, 06 Oct 2008 02:42:19 +0000

There are lots of reasons why you should be selling your own information products online. If you sell standard products but don’t have a lot of money to invest in new stock or inventory then Information products allow you to add a new product with little expense. Full Article

Information Products â€“ Your Action Plan

Alice Seba — Mon, 06 Oct 2008 02:41:15 +0000

If the thought of writing your first information product is leaving you feeling overwhelmed, here are a few sure fire tips to help you break through and start writing for success. Full Article

Local SEO Tips â€“ Donâ€™t Ignore the Gems in Your own Backyard

Alice Seba — Mon, 06 Oct 2008 02:38:37 +0000

If you sell a service or product online you may not want to ignore the potential customers right in your own backyard. There are a number of potential local businesses who may be interested in what you have to offer, and as more and more people are using the internet for local searches you’ll want to make sure your website is optimized to attract these local clients. Full Article

Why “Perfect” Optimizing Doesn’t Always Mean More Traffic

Alice Seba — Mon, 06 Oct 2008 02:37:48 +0000

You may already know how to do your keyword research and find the right phrases to target for your site, but did you know that too much of a good thing can actually do more harm than good? Full Article

Writing Articles without Having the Over-Zealous Copyright Police Coming After You

Alice Seba — Mon, 06 Oct 2008 02:36:20 +0000

Recently one of my readers wrote to me and asked: Full Article

3 Commonly Asked Questions about Affiliate Managemen

Alice Seba — Mon, 06 Oct 2008 02:35:32 +0000

People have all kinds of questions about starting their own affiliate program and it’s always a good idea to be prepared. Starting and managing your own affiliate program isn’t something that can be done on the fly. It takes carefully preparation and planning, but the results are well worth it. Here are 3 commonly asked questions: Full Article

Information Sells: How to Use Content to Sell More Products

Alice Seba — Mon, 06 Oct 2008 02:34:30 +0000

Unlike offline, when you run a business on the web, words often speak louder than actions. What your potential customers read is what will ultimately determine if those people make the decision to buy from you. Full Article

How Do I Get More Traffic? That’s EASY…with Content!

Alice Seba — Mon, 06 Oct 2008 02:33:25 +0000

We’re frequently asked how people can get more traffic to their website, set themselves apart from their competition, and generate more leads for their business. Of course, there are many things that play a factor in this, but one of the simplest ways to do all of the above is with content. Full Article

Direct Sales Recruiting â€“ Take Your Recruiting Online

Alice Seba — Mon, 06 Oct 2008 02:31:43 +0000

As a direct sales business owner, you know that recruiting new consultants is an important part of building your business. If you’ve been recruiting out in the real world for any amount of time, you also know that many times it’s not an easy task. You post flyers around town, talk to party hosts and guests, yet still you don’t have the team in place you’d like to have so you can sit back and relax a bit. Do you find yourself asking “Now what?” or “Where can I possibly go next?” Have you ever thought about recruiting for your direct sales business online? Full Article

Managing Your Virtual Assistant Clients While Working At Home With The Kids

Alice Seba — Mon, 06 Oct 2008 02:30:04 +0000

Virtual assistants are on the rise. This is an excellent profession for the work-at-home mother. Here are some tips for managing your workload while the kids are home. Full Article

Managing Your Virtual Assistant Clients While Working At Home With The Kids

Alice Seba — Mon, 06 Oct 2008 02:28:41 +0000

Virtual assistants are on the rise. This is an excellent profession for the work-at-home mother. Here are some tips for managing your workload while the kids are home. Full Article

Want to Make Money from Home Quickly? Offer A Service (Part 1)

Alice Seba — Sun, 05 Oct 2008 19:12:06 +0000

People constantly ask me how they can start earning a steady income from home relatively quickly. The inevitable answer is to try providing a service that is in demand. Full Article

Want to Make Money from Home Quickly? Offer A Service, But Donâ€™t Let it Take Over Your Life (Part 2)

Alice Seba — Sun, 05 Oct 2008 19:10:27 +0000

If you’ve ever set up a service-based business or are just starting to develop one based on the advice in Part 1 of this article, you probably know this: Full Article

But There Arenâ€™t Enough Article Topics to Reach My Target Market

Alice Seba — Sun, 05 Oct 2008 19:09:03 +0000

Recently a subscriber asked me about how she could continue to publish articles on her website if there weren’t enough topics to write about. Here’s her question: Full Article

Writing Articles without Having the Over-Zealous Copyright Police Coming After You

Alice Seba — Sun, 05 Oct 2008 19:08:05 +0000

Recently one of my readers wrote to me and asked: Full Article

Managing Your Virtual Assistant Clients While Working At Home With The Kids

Alice Seba — Sun, 05 Oct 2008 19:04:32 +0000

Virtual assistants are on the rise. This is an excellent profession for the work-at-home mother. Here are some tips for managing your workload while the kids are home. Full Article