Making the Most of your Craft Show Display Part 2 of 3

So you have decided to promote your business doing craft shows but now you are wondering “how do I make the most out of my precious 10 X 10 area?” The key to this is to attract attention and bring those customers into your booth!

Planning out your booth before hand is a key factor to the successful layout of your booth. Using items found at home is an inexpensive method. Look for unique pieces to incorporate into your display; furniture pieces, shelving, Items with visual interest. Layers and stacking product keep interest high.

Color plays a big factor as well. What decorations are you using? Is it holiday themed? Tie decorations around that. Harvest time? Easter, Valentines, Bridal? All of these have certain colors associated with them. Of course you do not have to go that route. Complete opposite decorations are attractive as well. Shocking pink or bright yellow would definitely set you apart from the crowd. Make sure that you incorporate your products however and pick up color schemes from them.

Interesting fabrics are a great tool to use as well. Be careful of clashing prints though. You do not any busy displays. People cannot focus on any one thing and will walk away.

The flow of traffic in and out of your booth is important. You don’t want it to seem crowded but you do want to utilize your space completely. You want to be able to have someone come in a talk with you, see your merchandise easily, fill out information sheets. Comfortable and inviting is the ambience that you are striving for.

Your mix of product is equally important as all of the above. You do not have to bring your whole inventory, just a representation of your line or the products geared to the event theme. Talking orders is definitely ok to do at these shows. Don’t feel you have to bring everything. That will be too much work for you and you will be less inclined to want to continue these types of shows.

Keeping your event set up simple yet attractive will ensure interest from your potential customers. Being a unique vendor in set up and display will encourage a great shopping experience for them as well. Above all, Have Fun!

Article by:

Copyright 2004-2006 by Chris Carroll. Chris is a work at home mom that has been in sales for 20+ years. She has a BS in Business Management and is the host of DirectSalesTalk.com as well as her business she enjoys with her son at www.joywithsoy.com

This article is available for reprint with author's resource box intact and all links live and clickable. Copyright is reserved by author.

Click the XML Icon to Receive Promotion - Offline Articles Via RSS!