How and Why to Publish an Ezine

Publishing an ezine is important to any online business.
With an ezine, you can keep in contact with your
customers and promote yourself and your business.
You do this by building a relationship of trust and
respect with your readers.

For those of you who might not know what an ezine
is..........an ezine is simply an electronic newsletter or
magazine mailed periodically to a list of opt-in subscribers.
By opt-in, I mean that they have voluntarily signed up
to receive your ezine from you.

This means that they have given their permission to
receive updates, product recommendations, and
other promotions from you. But, you also want to
provide quality content for your readers.

DO NOT send your ezine to anyone who has not subscribed.
I also strongly suggest that you make sure all your
subscribers are double opt-in. This means that after
they initially subscribe, you send them a confirmation
email asking them to reply to make sure they are the
one who has subscribed. This should prevent you from
being accused of spam.

Another thing you need to do, is have your name, email
address and mailing address in all commercial mailings
sent out. This is in compliance with the recent Can Spam
Laws. Another aspect of this law is misleading headers.
Do not use misleading subject lines hoping to get readers
to open your emails.

Some things you should strive for in your ezine publishing:

*Consistency
*Limited Advertising
*Bonding with Your Readers
*Quality not Quantity
*Reliability
*Availability

Some things you should include in your ezine:

*Informative Articles
*Original Material
*Helpful Resource Links
*Quality Products
*Freebies
*Interaction with Your Readers
*Question & Answer
*Throw in Some Fun
*Add Some of Your Personality
*Your Contact Info and Physical Address
*Privacy Policy
*Disclaimer
*Table of Contents
*Editorial
*Welcome and Thank you to Subscribers
*Subscribe and Unsubscribe Info

Publishing an ezine is more than a smart business move.
It can be personally rewarding as much as financially
rewarding. Your readers get to be more than a number
to you and they come to rely and depend on you and your
ezine. This is a privilege I treasure and I am sure many
of my fellow publishers do as well.

You may have doubts as to whether or not you can do this.
Believe me, I had plenty of them myself when I wanted
to start my first ezine. You can get past those doubts by
not giving up and doing the best you can. You will find
that those doubts become trivial after a short while.

Enjoy your ezine, have fun with it, be yourself
and wonderful things will start to happen. At least
they did for me. I met tons of great new people, my
business flourished, I felt confident and developed a
self-pride I had never had before!! This can all
happen for you as well with your very own quality
ezine!

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************* Find lots more tips, articles, and resources for your home, family & business at www.SeymourProducts.com Terri and her husband Terry also offer a low-cost, wholesale distributorship with unlimited support, and a complete line of one dollar ebooks and software with full resell rights. www.seymourproducts.com/ebooks-resell ****************

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